A “running” theme you may have noticed about Fineman PR is our unadulterated love of San Francisco.[1] As a company that has done business here for 25 years now, our affection for this city – its community of disruptors and innovators; its sports teams and events; its penchant for social good; its obsession with brunch – has ripened and matured, much like our fine wine clients.[2]

This year, we’re particularly fortunate to work with a local institution – The San Francisco Marathon. This city has a lot of races – some more colorful than others. But as a longstanding community event with San Francisco as its namesake, this particular race is not only the most scenic and inspiring course loop in the country; it is also a remarkable reflection of the collective DNA of its denizens.

The story of SF citizen, artist and currently homeless runner Ronnie Goodman is no exception.  First told by Kevin Fagan at The San Francisco Chronicle and with a collaborative effort by many, Ronnie’s quest to raise funds for Hospitality House by running the San Francisco Marathon has inspired people nationwide. He has given a face to homelessness and humanity, and the strength of the human spirit in the face of adversity.

We’ll be there on race day to cheer on Ronnie (#RunWithRonnie), as well as the 25,000 other runners for the sold-out event, some who are hoping to qualify for The Boston Marathon.

If you’re in San Francisco, come join the spectators on course! We could all use a little more cheer.[3]

Every Runner Has A Reason – by Heist Productions


[1] And puns, we love puns

[2] And we always appreciate a good play on words

[3] Are you having pun yet?