OUR APPROACH
Fineman PR has been involved in the health sector through our partnership with HealthRIGHT 360 for many years, giving us ample knowledge of the sensitivities and opportunities that come along with working in healthcare within the San Francisco Bay Area. When the organization tasked us with increasing their reputation and brand awareness for offering healthcare in San Francisco to low income patients leading up to a new Integrated Health Campus opening, we knew we would need to craft a plan that was reflective of HealthRIGHT 360’s values of providing compassionate, integrated care for all people in need.
We developed a program that would keep all internal and external audiences apprised of any changes/upgrades during the move to the newly renovated facility and developed the messaging platform with materials specific to both audiences. Working holistically, we kept all the stakeholders informed and up to date while continuing to raise the CEO’s visibility and strengthen her position as a thought leader through targeted media opportunities.
WHAT WE ACHIEVED
- From subject-matter expert interviews and op-eds to in-studio TV appearances and more, Fineman PR continually elevated HealthRIGHT 360’s brand in San Francisco and throughout California
- Coverage included the San Francisco Chronicle, Capitol Morning Report and Hoodline as well as frequent mentions in client-targeted Bay Area broadcast outlets.