OUR APPROACH
Fineman PR has worked with HNTB on a number of local initiatives surrounding transportation and infrastructure, but linking the company to one of America’s largest sports past times – the Superbowl – proved to be one of our most exciting and creative projects to date. Fineman PR capitalized on the fact that Superbowl 50 would be hosted in the HNTB-designed Levi’s Stadium and implemented a strategic media relations plan – that worked within strict NFL messaging guidelines – to successfully secure local and national media coverage for our client.
- Positioned the stadium rather than the sporting event as the focus and worked within strict NFL messaging guidelines.
- Secured media interest prior to sports-related coverage peak.
- Utilized the stadium’s unique architectural and sustainability features to showcase HNTB’s expertise in the industry.
WHAT WE ACHIEVED
- Fineman PR secured coverage resulting in over 400 million impressions, including 246 online/print articles and 13 broadcast segments. Highlights include top tier national media such as the Associated Press, New York Times, Washington Post, ESPN, NBC Sports, Bloomberg radio, etc.