Fineman PR announced today that it has been selected as the agency of record for Dunkin’ Donuts in Northern and Central California.
America’s all-day, everyday stop for coffee and baked goods plans to expand in California with the opening of more than 300 restaurants over the next several years with a long-term statewide goal of 1,000 restaurants. Fineman PR will provide local market support for the opening of new restaurants and establishing a stronger Dunkin’ Donuts brand presence from Fresno north to the border with Oregon, including the San Francisco Bay Area. Dunkin’ Donuts opened its first Bay Area restaurant in Walnut Creek on June 22, 2016.
“We look forward to working with Dunkin’ Donuts as it expands into our backyard,” said Michael Fineman, agency president. “We see tremendous potential to build on Dunkin’ Donuts’ reputation as one of the world’s leading baked goods and coffee chains.”
“We’re delighted to be working with Fineman PR,” said Amy Atkins, field marketing manager for Dunkin’ Donuts. “We selected them out of a highly competitive field for their thorough familiarity both with the distinctive Northern California and Central Valley markets, and with the food and beverage industry.”
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About Fineman PR
Fineman PR is an award-winning, full service public relations agency specializing in Brand PR, multicultural communications, community relations and crisis communications. The agency works in a variety of industries that include food and beverage, consumer package goods, health care, construction and education. Fineman PR is a partner of IPREX, a global network of communication agencies. The agency reaches diverse audiences with its multicultural division, Mosaico, helping to facilitate ethnic community communications and culturally relevant events for general market clients. For more information, visit www.FinemanPR.com.
About Dunkin’ Donuts
Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories in the U.S. Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 10 years running in the U.S. The company has more than 11,800 restaurants in 44 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.