How to talk about product recalls

Products are recalled every day. Recalls vary in scale and severity with differing degrees of impact – to both the producer and its audiences. Fineman PR has successfully navigated product recalls across many industries and categories. In our experience, no matter what a company is recalling and its reasons for doing so, audiences are primarily concerned about: health and safety, restitution, containment, investigation, regulation and resolution.

Download our infographic Crisis PR: Let’s Talk about Product Recalls

 

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