Marketing to the Latino Community – First Show You Care
This article was written by Juan Lezama, director of Mosaico, Fineman PR’s multicultural division. It was first published on The Agency Post on November 13. The full text can be found at The Agency Post:
The surge in ethnic population and buying power has won the attention and interest of corporate America. Minorities now account for 37 percent of the U.S. population (114 million), and for the first time, more than half of all children born in the U.S. are non-white. Minority consumers are expected to grow their buying power from $1.6 trillion in 2010 to $2.1 trillion in 2015, accounting for 15 percent of the nation’s total buying power. Among these multicultural markets, the Latino segment is the largest at 50 million strong, equivalent to 16 percent of the U.S. population and with almost a trillion dollars in buying power.
Read the full article at The Agency Post