An independent website, in operation since 2015, eHarmony Español has experienced significant growth in users. The company is now ready to expand further into the pool of Hispanic singles. Mosaico will develop a strategic approach to communicate the brand’s benefits on a national scale with a strong focus on the top Hispanic markets in the U.S. The program will leverage the dating nuances of Latino culture to better communicate the many benefits eHarmony Español offers and show how these align with Latino cultural traditions and values.

“We are delighted to be working with such an iconic brand and industry leader,” said Mosaico Senior Director Juan F. Lezama. “We believe our work with eHarmony will grow the website’s user base and help generate awareness of the benefits that eHarmony offers to the U.S. Spanish-speaking population.”

“We are eager to work with Mosaico,” said Harmony Espanol’s Senior Product Manager Francine Nicholson “We selected Mosaico because of its comprehensive understanding of the Hispanic market and its culturally relevant strategies that will convey our brand’s promise to Latino consumers. We are enthusiastic about helping more people find love and fulfillment through our unique, scientific approach.”

About Mosaico PR

Mosaico PR combines the insights of a Latino communications and marketing agency with the substantive, wide-ranging brand and issues savvy for which parent company Fineman PR is recognized in the general market. Since 2005, Mosaico has led highly successful Brand PR, crisis and issues management programs for clients that exceed expectations and resonate with Latino communities. For more information visit www.mosaico-pr.com.

About eHarmony

eHarmony, Inc. was founded in 2000 and is a pioneer in using relationship science to match singles seeking long-term relationships. Its service presents users with compatible matches based on key dimensions of personality that are scientifically proven to predict highly successful long-term relationships. New peer-reviewed research published in Proceedings of the National Academy of Sciences (PNAS) ranks eHarmony as number one for producing the most marriages and the most satisfied marriages. Of all meeting places measured, eHarmony also had the lowest divorce rate.* On average, 438 people marry every day in the U.S. as a result of being matched on eHarmony, nearly 4 percent of new marriages. Currently, eHarmony operates online matchmaking services in the United States, Canada, United Kingdom, Australia and Singapore.

*2012 survey conducted for eHarmony by Harris Interactive^®.

(Covered in MediaPost and Bulldog Reporter).

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America’s all-day, everyday stop for coffee and baked goods plans to expand in California with the opening of more than 300 restaurants over the next several years with a long-term statewide goal of 1,000 restaurants. Fineman PR will provide local market support for the opening of new restaurants and establishing a stronger Dunkin’ Donuts brand presence from Fresno north to the border with Oregon, including the San Francisco Bay Area. Dunkin’ Donuts opened its first Bay Area restaurant in Walnut Creek on June 22, 2016.

“We look forward to working with Dunkin’ Donuts as it expands into our backyard,” said Michael Fineman, agency president. “We see tremendous potential to build on Dunkin’ Donuts’ reputation as one of the world’s leading baked goods and coffee chains.”

“We’re delighted to be working with Fineman PR,” said Amy Atkins, field marketing manager for Dunkin’ Donuts. “We selected them out of a highly competitive field for their thorough familiarity both with the distinctive Northern California and Central Valley markets, and with the food and beverage industry.”

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About Fineman PR

Fineman PR is an award-winning, full service public relations agency specializing in Brand PR, multicultural communications, community relations and crisis communications. The agency works in a variety of industries that include food and beverage, consumer package goods, health care, construction and education. Fineman PR is a partner of IPREX, a global network of communication agencies. The agency reaches diverse audiences with its multicultural division, Mosaico, helping to facilitate ethnic community communications and culturally relevant events for general market clients. For more information, visit www.FinemanPR.com.

About Dunkin’ Donuts

Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories in the U.S. Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 10 years running in the U.S. The company has more than 11,800 restaurants in 44 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

The post Fineman PR Lands Dunkin’ Donuts for Northern and Central California appeared first on Fineman PR.

Life in San Francisco is a grab bag of fantastic surprises and “real-life” challenges. It’s a golden city, but be prepared to see firsthand the humanitarian issue of homelessness, an incredibly high cost of living, over-the-top activists, hella horrific traffic and highly aggressive drivers (the City is ranked 186 on the Allstate list of “Best Drivers”). Why do we put up with it? Well, there is the year round temperate climate; the hills, the Bay and the views they provide; the distinctive food and wine they inspire; the music and art; the overall creativity and inimitable free-thinking and open-mindedness: the City certainly has its qualities.

I am proud to say that Fineman PR has been at least a peripheral part of so many news making milestones that helped shape the modern day Bay Area: from working with rock and roll impresario Bill Graham to fixing what was broken in the ’89 Loma Prieta earthquake; and from riding the roller coaster of the Dot Com boom, bubble and bust to promoting a client’s work in the recent re-opening of the expanded and renovated Museum of Modern Art.

Ever since the Gold Rush, this city has been both a trend setter and maverick. Bank of America, Wells Fargo, Charles Schwab all started here, as did Levi’s, the Gap, Banana Republic and Old Navy. Silicon Valley is nearby as are the top, top universities, Stanford and UC Berkeley. The Bay Area attracts some of the best and brightest in workforce talent.  Approximately 30 percent of San Francisco residents have a bachelor’s degree, nearly twice the state level, and more than 16 percent of residents hold a graduate or professional degree, compared to 9.5 percent California-wide.

The evolutionary caldron of San Francisco and environs has been tumultuous, provocative, and conflicting, yet, serving as a crucible to forge ever new creativity and innovation. We’ve endured major earthquakes, steady waves of immigration and numerous cultural conflicts. There’s been the Beatniks, hippies and flower children, the Summer of Love, the Berkeley Free Speech movement, Black Panthers, the Sierra Club and environmentalism, and the fight for gay marriage and LGBT rights. There’s been the Grateful Dead, Jefferson Airplane, Sly Stone, Santana and Janis Joplin, not to mention Etta James and Vince Guaraldi. On the other hand, there’s been the founding of several major banking institutions, great engineering firms and multi-billion dollar tech companies like Oracle, Salesforce, HP, Yahoo, Twitter, Google, Apple, Intel, Cisco, eBay and Facebook.

Suffice it to say, the place is anything but boring. And that’s my segue for recommendations of things to do in this crazy and wonderful city.

Cycle or walk along Golden Gate Park, the Golden Gate Bridge, the Presidio, all along the Embarcadero from AT&T Park to Ghirardelli Square, the Marina from Fort Mason to Fort Point right under the Golden Gate Bridge, the Marin Headlands just on the other side of the Golden Gate Bridge with killer views, the five-mile circuit around Angel Island with breathtaking, 360 degree views of the Bridge, Bay and City. Take the Magic Bus through the Haight, stroll through the oldest Chinatown in the nation, or take a leisurely walk through lovely Hayes Valley or Noe Valley. Take a ferry to beautiful surrounding areas like Sausalito, Tiburon, or Jack London Square. Grab a drink on top of the Marriott Marquis Hotel or at the Cliff House for amazing views or visit one of San Francisco’s many spectacular museums—the SF MOMA is fresh out of a 3-year remodel, and the brand new space is incredible.

Enjoy your stay, everyone, and welcome to San Francisco.

The post IPREX Annual Meeting 2016—San Francisco appeared first on Fineman PR.

Our team was recognized as a Gold SABRE finalist in the Institutional Image practice category for our consumer education and media program, “West Coast’s Leading Poultry Producer Raises National Thanksgiving Turkey Fit For a President(ial Pardon),” in partnership with longtime agency client, Foster Farms.

Many thanks to Paul Holmes of the Holmes Report and to the distinguished panel of judges for this recognition and for an inspiring evening. Congratulations to our fellow finalists and winning industry partners on their achievements and for continuously upping the ante for PR excellence.

The #SABREAwards, which attract close to 5,000 entries globally each year, provide the premier showcase for the best that public relations has to offer, celebrating winning work via an annual awards dinners (attended by more than 1,000 industry leaders every year).

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Thanks to social media, most of us are “friends” or LinkedIn with colleagues and contacts online that we’ve never actually met face-to-face, who may not have the benefit of knowing our likeable quirks through water cooler chit-chat. Studies show that those of us on our computers daily have social networks of around 700 people, never-mind potentially thousands of professional contacts.¹ That’s a lot of competition for attention! Making meaningful personal impressions in a deceivingly personal online world is more critical and advantageous than ever. Here’s a quick refresher for all of us (myself included) on making impressions that count in our daily work.

5 tips for making meaningful PR Impressions:

1. Make A Sandwich
Honesty is good. Brutal honesty? Not so much. Even the most constructive feedback on a decision, program or project will fall on deaf and likely fuming ears if delivered in a harsh or rushed way. That extra time and thought put into how you deliver your feedback often results in a much more receptive response. Try a “PR sandwich.” Offer genuine feedback of what worked or what you agree with, then provide constructive comments on what will get this project to the next level, then top it off with a mutual agreement of timing, note of appreciation, etc. But if you can’t be genuine, don’t. Just be polite.

2. Know your audience
Basic, but bears repeating: be thoughtful in your correspondence. Show your client, media contact, colleague, vendor and industry that you understand what they do and how they do it. Your background knowledge will add substance to your work and lead to more meaningful conversations.

3. If you don’t have time to send a thoughtful response, DON’T. SEND. ONE.
Split-second typing is dangerous. If you don’t end up with a typo or a mortifying auto-correct selection, you end up cc’ing your spouse, mortgage broker or worse. That is, if you auto-select the right person in the first place. Even with the best of intentions, rushed responses to a client, colleague or member of the media will likely – if not always – do more harm than good. Being responsive is great, but not at the risk of quality or tone. Why waste an opportunity to engage meaningfully in your very best light?

4. Less is More
Do you know that it takes 64 seconds for our brains to recover from reading one email?² Ouch. Avoid strings of emails that could have been addressed with a concentrated initial approach. Provide context in your writing to avoid easily anticipated questions. Your recipient (and their brain) will thank you.

5. Connect.
One of the easiest ways to make a memorable impression professionally is to connect. Ask questions that show your care and interest. Use someone’s name and their professional title when appropriate to show respect. Take the time and make the room for friendly conversation.

“Public” = “People”
At the end of the day, our profession is about helping people. Let’s keep that in mind when we are tempted to tally “impressions.”

¹ Study: Social networking site users have more friends and more close friends
² Study: Evaluating the effect of email interruptions within the workplace

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