SIRACHA2GO

Beyonce and Hillary Clinton aren’t the only people who carry hot sauce in their bags (swag). The mini, refillable and portable container for siracha hot sauce is carried at Urban Outfitters, Bed Bath & Beyond, Amazon and on the belt loops of San Franciscans.

STREET FOOD

The popularity (and convenience) of street food has inspired gourmet chef interpretations that now range from dim sum, Vietnamese fusion, carnival fare and shawarma. San Francisco has weekly food truck gatherings, like Off-the-Grid, that attract hundreds of visitors to the variety of foods offered, as well as the fast-casual nature in which they are served.

INSTAGRAM-WORTHY DISHES

Foodies snapping shots of their “Instagram-worthy” dishes didn’t start in 2018, but restaurants creating menu items based on visual creativity and desire for social media attention is a recent phenomenon. In fact, Starbuck’s created a unicorn drink specifically for social media fanfare.

Creating visual experiences for the purpose of capturing free social media attention and buzz is all the rage with SF restaurants and food purveyors (see the Museum of Ice Cream) – especially when they emphasize color.

GUT-HEALTHY FARE

With diet trends emphasizing healthy-eating, it’s not surprising that gut-healthy foods have made their home in the SF food scene. Recipes that incorporate kimchi, apple cider vinegar, tempeh and miso are seeing a considerable spike in popularity at local restaurants.

Local Picks: bone broth from Belcampo Meat Company and the tempeh chorizo bowl from Gracias Madre.

ANCIENT GRAINS

Apparently, Quinoa is no longer the “it girl” of the grain world. SF-based chefs have been exploring a variety of old-world grains to spice up their menus. From farro to kamut, spelt to bulgur, chef-enthusiasts are reinventing ways to incorporate these healthy ingredients.

Local Pick: the lunchtime ancient grain bowl from Eatsa. Short on time? You can place your order from your phone and pick it up from a local kiosk.

GHEE 

Gone are the days where diet-goers and health-fanatics fear fat. Fat is back in a big way and ghee is the staple cooking oil for a new generation of San Franciscans. Ghee is similar to clarified butter, but is simmered longer for enhanced flavor, has a higher smoke point and lacks casein. It’s also loaded with nutrients, including CLA, vitamin E and butyric acid.

Local Picks: Lotus SF Indian cuisine uses organic ghee in their cooking and Rainbow Grocery cooperative has a plethora of ghee options to take home.

AIR FRYING

Using up to 75% less fat than a standard fryer, the air fryer made waves with food-fanatics and health-conscious residents alike by allowing people to enjoy fried foods in a healthier way. Local die-hard fans recommend buying your own and experimenting, while the cooking-challenged head to San Tung’s for their famous dry-fried chicken wings.

HOUSE-MADE CONDIMENTS

Unique, house-made condiments are popping up in SF restaurants as a way to add authentic flare and variety, while avoiding unwanted ingredients and sugars included in traditional bottled condiments.

Local Picks: Hot Sauce and Panko for out-of-this-world spice and 4505 Meats for special BBQ sauce and non-traditional condiments.

KETO DIET

Knocking the Paleo Diet out of first place – with similar restrictions – the Keto Diet has influenced San Francisco’s food scene more than any other diet trend within the last few years. The Keto Diet’s high-protein, high-fat, low-carb way of eating has people searching for local lunch hotspots for a quick, satisfying fix.

Local Picks: RT Rotisserie for simple and savory chicken with a side of cauliflower or MEALPRO for customized home-delivery meals.

CAULIFLOWER-CARB SUBSTITUTES

Dubbed the new “kale replacement,” the versatility of cauliflower makes it an easy carb stand-in. From riced to oven-baked, spiced to creamed, there are a number of options for picky eaters to choose from, including pizza crusts and gnocchi. Variations have sprouted up in restaurants and supermarkets all over the Bay Area.

Local Picks: Locals shop Trader Joe’s for their riced cauliflower or Pizzeria Delfina for their spicy cauliflower dish.

POP-UPS

Limited edition restaurants, temporary locations, limited menus and intimate experiences with top chefs have taken over the SF food scene. Whether eating a meal completely in the dark, a supper club in a secret location or a dinner made entirely of food waste (yes, you read that right), pop-ups are still going strong- and are more creative than ever.

Local Picks: Ultra fancy Sorrel or Friends with Benedicts for a lazy Sunday brunch.

CANNED WINE

Following its cousin – the craft beer – canned wines are all the rage with San Francisco millennials. They’re convenient, easily transportable and taste just as good as the bottled variety (so they claim). Wine brands have embraced the fun by creating playful labelling for these picnic-friendly beverages.

Local Picks: Wine Society and Coppola brands rank high with San Francisco weekenders.

Have a local food tip of your own? Share your thoughts in the comments below.

The post San Francisco Local Food Trends From 2018 appeared first on Fineman PR.

The initiative, a $33 million bond authorized by school district voters in June of 2018 to convert an abandoned high school campus in Daly City to 100 apartment units for educators, will help the district retain quality employees in a market where median rent prices for one home – $4,150 – have exceeded starting salary rates.

“(Dale) Scott, the school district financial adviser, has spoken with about a dozen districts already that have expressed interest in putting bonds for teacher housing before voters — and not just in pricey locales like the Peninsula,” per the Politico piece. “At a recent California School Boards Association workshop on the topic, Scott asked how many attendees were from beyond the Bay Area, and (Scott) estimates it was one-third to half of the room.”

The story was the result of a communications campaign Fineman PR launched for Dale Scott & Company when Bond Buyer named the housing measure the winner of its Small Issuer Deal of the Year November 2018. In doing so, the measure was placed among six finalists for the Deal of the Year award.

The awards are given each year by the publication to acknowledge innovations in municipal finance benefitting public projects. Previous winners recognized Kaiser Permanente and the San Diego Unified School District for record breaking sales and transactions that prompted industry change.

In all, the campaign promoting the November 2018 nomination generated about 35 million unique impressions for Dale Scott & Company in just under two weeks. Fineman PR provided strategic counsel focused on capturing momentum from the Bond Buyer announcement for a public relations campaign. Efforts aimed at connecting with contacts familiar with the company and reporters focused on local and regional housing issues.

Within days of outreach, Fineman PR played an instrumental role in a 1,000-word feature about the housing measure on the front page of the San Jose Mercury News.  

The piece was critical in securing coverage in Politico. It attracted California Editor Kevin Yamamura, who cited the San Jose publication in his interview requests. The editor interviewed contacts from Dale Scott & Company and the Jefferson Union High School District before citing the measure as a possible answer to issues with teacher retention as the lead to a 2,000-word roundup.

 “The key to convincing voters, (Scott) said, is to emphasize how much affordable housing for teachers can affect the community by retaining good teachers and staff,” per the piece. “High housing prices force many educators to communities far beyond the expensive enclaves, and it’s only a matter of time before long commutes prompt them to seek work elsewhere.”

To support comprehensive outreach campaigns, Fineman PR provides expertise in strategic planning, content development, media relations and training.

The post Politico Highlights Fineman PR Client Impacting Affordable Teacher Housing appeared first on Fineman PR.

San Francisco is one of the toughest markets for restaurants to survive in, with sky-high rents and hundreds of options for hungry diners. A wise Uber driver once said, “even if every single resident of San Francisco were dining out at one of the city’s restaurants at the same time, there would still be seats left over.” True or not, it’s clear that the restaurant business is as competitive as ever, and to make it, you must be good.

Having collectively lived in the Bay Area for decades, we’ve eaten our way through San Francisco and are showcasing our list of classic favorites, and trendy hotspots. Without further ado, we present you with a list of our favorite go-to spots by neighborhood. We hope you’ll find it helpful when locating your next happy hour spot, date-night dinner or weekend brunch getaway.

NORTH BEACH

Mama’s

Oh Mama. A local breakfast favorite since the 1960’s, Mama’s serves hearty portions of the best breakfast bites in the city- including dungeness crab benedicts, Swedish cinnamon French toast and the ultimate bloody mary. Local tip: arrive before opening to avoid the long lines.

Fior d’Italia

Dubbed America’s oldest Italian Restaurant (yes, over 132 years old and counting), Fior has survived every natural disaster in San Francisco history, including the great earthquake and fires of 1906. The establishment holds true to their tradition by providing impeccable old-world service and charm. You can’t go wrong with the tagliatelle alla bolognese, ossobuco con polenta or the risotto.

Courtesy of grownuptravelguide.com

Original Joe’s

Established in 1937 by a Croatian immigrant in search of the American Dream, Original Joe’s is a San Francisco classic, serving delicious Italian-American comfort food in spacious red leather booths. Known as “OJ’s” by locals, Original Joe’s was the first “Joe’s Concept” open exhibition kitchen that has grown in popularity over the decades. Make sure to ask for a side of house-made ravioli to complement your entree.

Piccolo Forno

A simplistic and modern layout, this no-frills restaurant allows you to BYOB with no corkage fee and has extremely affordable authentic Italian cuisine. Perfect for a friend’s night out on a budget.

 Courtesy of Piccolo Forno

Il Casaro

A bite of Il Casaro’s pizza brings us back to Italy. This is a must-try for North Beach pizza spots, along with more famed Tony’s Pizza Napoletana.

SOMA / DOGPATCH

Bellota

Located in the base of Airbnb’s hip headquarters, this restaurant shines with their selection of paellas. It takes 30 minutes to prepare, so we recommend pulling up a seat at the bar and ordering some tapas and a pitcher of sangria while you wait. They often have live music, and you’ll be sure to enjoy the lively artwork splashed across their walls.

ROOH

A modern restaurant in a vibrant space, ROOH’s dishes and cocktails will tickle your taste buds with dimensional flavors. It is located across the street from intimate Jax Wine Bar, in case you want to grab a glass of vino on your way.

Courtesy of Eater

Deli Board

This little sandwich shop has a menu full of food coma-worthy options. Bring your appetite and your stretchy pants.

WESTERN ADDITION

Ijji Sushi

If you’re ready to break the bank for a special occasion, this should be on your list. Make a reservation in advance to sit at their small chef’s table where they will prepare a selection of the freshest daily catch right in front of you. They feature only the highest-quality fish and prepare it in a way that accentuates the natural flavors – from fire torched to savory salt rubs.

4505 Burgers & BBQ

There may be a line, but this drool-worthy BBQ is well-worth the wait. Just don’t go too late, or they might sell out of fan favorites.

Courtesy of 4505 Burgers & BBQ

NOPA

From brunch to late night dinner (they’re one of the few restaurants that serve until midnight), you can’t go wrong here. Belly up to the bar and try a sampling of their menu — from spaghetti to avocado toast, each bite is better than the last.

Che Fico

New to town and featured as Eater’s “Most Exciting New Place to Eat Right Now,” the team from Flour + Water brings Italian-style hospitality to this new Divisadero location. You can’t go wrong with their pasta and pizza.

THE RICHMOND

Hong Kong Lounge II

Described as one of the most authentic dim sum experiences in the city, Hong Kong Lounge II presents a medley of delightful little pockets of flaky pork buns, traditional soup dumplings and gooey egg custard tarts. Double down on this experience with the next day’s leftovers.

Chapeau!

This traditional French bistro boasts incredibly flavorful dishes (try the cassoulet) set in a charming, unpretentious dining room. Tucked away on Clement St., Chapeau! Is an unexpected find in a traditionally Asian-inspired restaurant row. Chef Philippe Gardelle makes regular appearances on the restaurant floor to greet his guests and share his coveted techniques.

Courtesy of Chapeau!

PPQ Dungeness Island

Go for the drunken crab and garlic noodles. Stay for the deep-fried banana with ice cream. PPQ is a local Vietnamese seafood treasure located off-the-grid and away from the regular Fisherman’s Wharf tourist trap crab destinations. Be in the company of fearless friends as you rip apart succulent crabs and leave smelling of eau de garlic.

MARINA

Mamanoko

Though we were sad to see Mamacita go, Mamanoko is a welcome addition to the Marina with delicious pork gyoza, fresh sushi and cookie dough rolls for dessert (which taste as good as they sound).

Ace Wasabi

If you’re looking for a fun vibe and equally great food, look no further. From date night to girls’ night, this rock and roll sushi bar has super tasty bites and delicious house rolls. We recommend the tuna poke tostadas with mango, brussels sprouts and the rocket man roll.

Terzo

Marina dwellers live at this upscale neighborhood staple, which is sister to nearby Rose’s cafe. Their personable and knowledgeable staff can recommend the wines to complement any of their delicious dishes, from burrata to roasted chicken and beyond.

Courtesy of Terzo

Blackwood

This modern Thai destination is owned by the founders of Kitchen Story, Sweet Maple, and other well-known SF mainstays. Sit by the fireplace outside, or order takeout — their Millionaire’s bacon is a MUST try, along with the Tom Khu chicken coconut soup, burger, ahi scoops, and… did we say bacon?  

Maybeck’s

Featuring beef wellington Wednesday’s, fried chicken & champagne Tuesday’s and lobster spaghetti Friday’s, you can comfortably slip into Maybeck’s dimly-lit dining room booth for the week. The freshly-made pasta and chopped salad are a must-try in the Marina. 

Courtesy of SF Chronicle

Zushi Puzzle

Talk about an overlooked destination- Zushi Puzzle serves some of the best Japanese dining in the city. Head to the back of the room and sit at the sushi bar with Chef Roger. He will prepare a special omakase experience ranging anywhere from 9 to 20 handmade courses, and keep you laughing the entire time.

Causwells

Comfy and casual, this restaurant offers several shareable favorites from brunch to dinner. Their burger is always a safe bet.

Courtesy of Causwells

HAYES VALLEY

Rich Table

Every bite eaten here is to be savored. Start with their savory donuts, a fun spin on your typical bread basket. We recommend coming for an intimate, special occasion.

Souvla

For fast-casual Greek, try Souvla’s slow-marinated lamb and chicken over a salad or in a sandwich. Don’t even think about leaving without trying their authentic Greek frozen yogurt with sea salt and olive oil. Once you try it, you will be hooked.

PRESIDIO HEIGHTS

Sorrel

What started as a sold-out pop-up dining experience, Sorrel has new permanent roots on Sacramento St. This Cal-Italian fare will delight the palates of the pickiest eaters. Start with the fried soft-shell crab, then splurge on the roasted duck for two.

Courtesy of Sorrel

Spruce

Named Wine Spectator’s Grand Award winner last year, Michelin star- rated Spruce is a fine dining establishment with a cult following (we’re looking at you former President Barack Obama). Don’t let the Baccarat crystal chandelier fool you into ordering foie gras, this spot has the best basic burger in SF (trust us, we’ve tried them all).

FILLMORE/LOWER PACIFIC HEIGHTS

La Mediterranee

This small neighborhood hideout offers half-off wine bottles on Tuesday nights and $20 per person Mediterranean platters with enough food to supply leftovers for your lunch the next day. Hummus and pomegranate chicken and filo pies… oh my!

Wise Sons

Tasty bagels in San Francisco- need we say more? We recommend trying one of their sandwich creations… and planning to take a nap afterwards.

MISSION

Civic Kitchen

Not a restaurant per se, but this brand-new cooking school will offer you the opportunity to cook everything from savory stews to sweet donuts. Come hungry for a meal and leave with a full belly and newfound cooking skills.

Myriad Gastropub

This is a hidden treasure. Though it might not be the newest, trendiest restaurant in SF, this charming, centrally-located spot features an array of flavorful, globally-inspired delicious dishes from all over- and doesn’t break the bank.

Alba Ray’s

If you like Cajun cookin’, this is the place for you. The playful decor matches the soulful dishes and fun frozen cocktail menu.

Al’s Place

Named Bon Appetit’s Restaurant of the Year, Al’s place is a fiercely creative and inspiring space that showcases dishes with unexpected (and delightful) flavors and textures. Try their family style tasting with wine pairing.

Courtesy of Al’s Place

Flour + Water

Gluten. Carbs. Pasta. Flour + Water provides comfort and substance to a diet-restricted world with their daily homemade pasta creations. You can even indulge in their six-dish pasta tasting menu. Dig in- don’t be shy.

Lolo

Family-owned and operated, Lolo dishes out non-traditional Mexican fare that will feed the masses. Dive into their spicy beef albondigas with a sidekick from the agave bar.

Lolinda

The only thing missing from this Argentinian steakhouse is a gaucho to greet you at the door. Offering a wide range of meats cooked over a wood-fired asador, Lolinda’s flavors will make your taste buds sing. Start with the empanadas and end with the homemade churros with dark chocolate and dulce de leche dipping sauces.

FINANCIAL DISTRICT/EMBARCADERO

Leo’s Oyster Bar

Possibly the most Instagrammed restaurant in SF, this hip post-work hotspot features fresh raw bar selections which pair great with their fun specialty cocktail menu (try the bubble bath).

Gott’s Roadside

If you’re looking for high-quality food – and fast – this is at the top of our list. Their Ferry Building location is one of a handful in the Bay Area and features a large patio with seasonal specials- like street corn or fresh salads with locally-sourced ingredients. Known for their burgers (including the meatless Impossible Burger), their tacos and sandwiches are also satisfying.

Waterbar

With breathtaking views of the Bay Bridge, Waterbar is a classic restaurant with an extensive list of high-quality seafood selections. We especially love the swordfish.

Angler

Believe the hype. Angler has lured the San Francisco food fanatics down to the water’s edge with their open wood fire cooking and lush cocktails. Don’t leave without trying the coveted Monterey abalone. 

Courtesy of Angler

Tadich Grill

Having opened in 1849, Tadich Grill is the oldest continuously running restaurant in California and the first to grill seafood over mesquite charcoal. Open the brass double doors to find white jacket-wearing waiters who don’t suffer fools lightly. Pony up to the long, wooden bar that stretches down the side of the room and order the local pan-fried sand dabs with a glass of California’s finest sauvignon blanc. You may be seated next to a local politician or celebrity.

Courtesy of Tadich Grill

Kokkari Estiatorio

As the Financial District quiets down at night, this Mediterranean staple continues to glow. Nightly specials are just as captivating as their tried and true dishes- like their dolmas and lamb.

E&O Kitchen and Bar  

Having celebrated its 20th year in San Francisco last year, E&O continues to stay fresh with $1 oysters and $1 dumplings deals and cocktails served out of pineapples at happy hour.

R&G Lounge

Step off Kearny St. an into an upscale Chinatown Cantonese paradise filled with unique, mouth-watering entrees. Try the famous salt & pepper crab, turnip & beef brisket clay pot and the sautéed eggplant.

POLK GULCH

Cocotte

This small French restaurant is as charming as it is delicious. Come on a warm night and they will leave the doors open al fresco style as if you were dining abroad. Dishes are authentic and flavorful.

Dunya

Perfect for a healthy weeknight post-workout meal, or a Friday night date, this spot features both affordable and yummy Mediterranean dishes. They serve good portions at a great price.

Liholiho Yacht Club

Ready to get transported to Hawaii? Start at Louie’s Gen Gen Room for a tropical cocktail downstairs, then migrate upstairs for dinner in an open-kitchen setting. Everything is delectable, but the beef tongue buns and fried rice are a must.

Mezcalito

With a huge library case of spirits behind the bar, this swanky Polk Street destination is known for fresh Mexican dishes and margaritas. Sombrero optional.

Courtesy of Mezcalito

Swan Oyster Depot

This austere countertop lunch spot has been serving the freshest seafood to San Franciscans for over 100 years. Treasured by the late Anthony Bourdain, Swan Oyster Depot is a must-try for mouth-puckering oysters, chowder and crisp Louie salads. This bastion of tradition serves a “secret menu” for regulars.

CASTRO

Finn Town

This playful bar and kitchen is calling your name. Bring your appetite so you can try their creative menu of California-inspired shareable plates and fun cocktails. They’ll most likely be screening one of your favorite movies, and you’ll become best friends with your server.

Starbelly

Take a seat on Starbelly’s sweet back patio and feel your stress melt away with their approachable drink and food menu, which features many dishes you would probably put on a menu if you decided to open a restaurant.

Do you have a staple spot in SF? Share your top picks with us!

The post Our 2019 San Francisco Restaurant Picks appeared first on Fineman PR.

Gruet Sauvage Blanc de Blancs

This bubbly bottle of suds comes from the sandy loam hillsides of southern New Mexico where it is produced via Méthode Champenoise by the famed Gruet family of Champagne Gruet et Fils. Made from 100% Chardonnay, Sauvage is aged en tirage for a minimum of two years with zero-dosage, resulting in a bone-dry sparkler with complex flavors.

Giornata Fiano 2015

An indigenous grape variety from the Campania region of Italy, this domestic Fiano is grown in the calcareous soils of Paso Robles. With only 90 cases produced – this white wine is fermented using only native yeast and expresses the land’s minerality with aromas of stone fruit and wildflowers.

Rootdown 2017 Rosé of Trousseau

This pink gem comes from winemaker Mike Lucia, formerly of Copain Wines, using organically grown grapes from the 1.8-acre St. Amant Vineyard in Lodi. A red grape variety native to the Jura region of France, this Trousseau was hand harvested, tread by foot, and left to soak with its skins for 24 hours before being pressed into a gorgeous rosé.

Trail Marker Wine Co. 2016 Mokelumne Glen Vineyard Zweigelt   

Known for their natural style of winemaking, the husband and wife duo produced this wine using fruit from the beloved Mokelumne Vineyard in Lodi. Austria’s most widespread red grape variety, Zweigelt is a crossing of Blaufränkisch and St. Laurent. This domestic version of Zweigelt beautifully exposes the forest berries and floral characters typical to this variety.

Share your favorite wine in the comments below. 

The post Wine Wednesday 10/10/18 appeared first on Fineman PR.

The Hotlist

• China Live
• SPQR
• La Ciccia
• Mourad
• Delfina
• International Smoke
• Outerlands
• Tartine Manufactory
• State Bird Provisions
• Liholiho Yacht Club
• Leo’s Oyster Bar

 Leo’s Oyster Bar- Courtesy of Krescent Carasso

Money is No Object

• Benu
• Saison
• Atelier Crenn
• Quince
• Campton Place
• Acquerello

Courtesy of Acquerello

Best Views While Having Good Food

• Cliff House
• Waterbar
• Scoma’s Sausalito
• Americano
• Pier 23
• Claremont Hotel
• La Mar Cebicheria
• El Techo de Lolinda
• Greens

Courtesy of Waterbar

Best in the Mission

• True Laurel
• Locanda
• Delfina
• Bar Agricole
• Frances
• Foreign Cinema
• Al’s Place
• Limon
• Commonwealth

Courtesy of Commonwealth

Best in North Beach

• Venticello
• Tosca
• Park Tavern
• The House
• Piccolo Forno

Courtesy of Park Tavern

My Personal Favorites

• Burma Superstar
• International Smoke
• Coqueta
• Kokkari Estiatorio
• The Progress
• Boulevard
• Nopa
• Slanted Door

Courtesy of Kokkari Estiatorio

Best Chinese

• Mister Jiu’s
• Yank Sing
• House of Nanking
• Hakkasan
• R&G Lounge
• Ton Kiang

Courtesy of Hakkasan

Mexican/Latino

• Californios
• Flores
• Padrecito
• Don Pisto’s
• Nopalito
• Limon
• Tacolicious

Courtesy of Californios

Good Value, Good Time, Good Food, Good Bar (Top 10)

• A16
• Park Tavern
• Scala’s
• Wayfare Tavern
• Perbacco/Barbacco
• Delarosa
• Outerlands
• Town Hall
• Tosca
• Belden Alley

Courtesy Wayfare Tavern

Best Wine Country Recommendations

• French Laundry
• Mustard’s
• Bouchon (and bakery next door)
• Morimoto’s
• La Toque
• Solbar
• Redd
• Bistro Don Giovanni
• Ad Hoc
• Bistro Jeanty
• Torc

Courtesy of Bouchon

Best Pizza

• Tommaso’s
• Tony’s Pizza Napoletana
• IL Casaro
• Golden Boy Pizza
• Del Popolo
• Pauline’s

Courtesy of Del Popolo

Worth the Short Trek or Bridge Crossing

• Scoma’s (Sausalito)
• Mountain Home Inn (Mill Valley)
• Chez Panisse (Berkeley)
• Evvia (Palo Alto)
• Everett & Jones BBQ (Oakland)
• Vivace (Belmont)
• Molina (Mill Valley)
• Sushi Ran (Sausalito)
• Terrapin Crossroads (San Rafael)
• La Note (Berkeley)
• Pier 15 (San Rafael)

Scoma’s- Courtesy of Fiveprime

Must Stop Shops

• The Fatted Calf Butchery (Hayes)
• Mario’s Bohemian Cigar Store Cafe (North Beach)
• Lucca Delicatessen (Marina)
• Bi Rite Market (multiple locations)
• Saint Frank Coffee (Russian Hill)
• Ferry Building (Embarcadero)
• Limoncello Delicatessen (Lower Pacific Heights)
• Local Mission Market

Courtesy of Fatted Calf

They Define the City

• Park Tavern
• Swan Oyster Depot
• Slanted Door
• Boulevard
• Zuni
• Elite Café
• Gary Danko
• House of Prime Rib
• Yank Sing
• Hayes Street Grill
• The Ramp
• Mission Rock Resort
• Tadich Grill
• Sam’s Grill & Seafood

 Courtesy of Boulevard

The post Michael Fineman’s 2018 San Francisco Restaurant Picks appeared first on Fineman PR.

This past year at Fineman PR was marked by the onboarding of new and diverse clients and partnerships. Our work included the planning and content development for startup distilleries, driving the continuing rise in popularity for the San Francisco Marathon, expanding our work in the public sector with two leading-edge public agencies, productizing our media training offering, increasing growth in our healthcare practice, and forming significant new alliances.

Strategic Partnership with Hearst Corporation-backed 46Mile

For the last year-and-a-half, Fineman PR has partnered with the Hearst-backed 46Mile, a full-service marketing and advertising agency, to develop integrated campaigns for clients including Meritage Medical Network, Leading Age California, Loch & Union Distilling, and C-5 Children’s School, among others. Our two agencies develop business together, both independently and as a cohesive, integrated communications unit, and there is discussion on new and enhanced ways of working together for greater client solutions. Stay tuned.

Photo courtesy: 46Mile

Public Sector

Fineman PR is working with the San Francisco Department of the Environment on several initiatives that continue to position San Francisco as a global leader of the green movement. Additionally, along with our partner, D&A Communications, we are providing media relations strategy and counsel to the Transbay Joint Powers Authority for the inauguration of the highly anticipated, new Salesforce Transit Center & Salesforce Park. D&A is a top-notch San Francisco public affairs firm specializing in the areas of infrastructure, public health, transportation, environment and community revitalization, and our joint efforts offer clients a powerful combo.

Photo courtesy: Pelli Architects

San Francisco Marathon

The 2017 San Francisco Marathon celebrated its 40^th anniversary. The race sold out at record pace – two months ahead of schedule. We generated a 70 percent increase in media impressions over 2016 with expanded coverage by Bay Area media outlets and in major national media including the New York Times, Bleacher Report and MSN. The San Francisco Marathon was also named by ESPN among the “World’s Best Marathons.”  

Photo courtesy: The San Francisco Marathon

Foster Farms

Our promotional, crisis management and issues management work remained steady for longtime client, West Coast poultry producer Foster Farms. Our team initiated influencer marketer campaigns with fitness and lifestyle bloggers to promote Foster Farms’ Organic turkey products. We were grateful to help support our client’s wildfire relief efforts in Santa Rosa and surrounding Northern California communities as well as in Ventura following the devastating Southern California wildfires.

Our work to promote the company’s partnership with West Coast food banks – and longstanding holiday turkey donations program – resulted in a 69 percent jump in broadcast news coverage over 2016 that helped raise awareness of food insecurity from Seattle to San Diego. Finally, we wrapped up the year at Levi’s Stadium for the Foster Farms Bowl, a game dedicated to fighting hunger, pitting the Purdue Boilermakers against the Arizona Wildcats.

Photo courtesy: Foster Farms

Dunkin’ Donuts

In 2017, we continued work with Dunkin’ Donuts to support the brand’s introduction and expansion in Northern California with new restaurants throughout the region. Last year, we successfully hosted four grand opening celebrations in South San Francisco, Fremont, Santa Cruz, and Hanford, the brand’s first location in the Central Valley.

In each market, we worked with the local business community, government leaders and charities – all hyperlocal – to promote Dunkin’s commitment to the area. In addition, we supported regional promotion of national initiatives, including Free Donut Friday, Freeze the Day with $1K, National Coffee Day, and National Donut Day.

Photo courtesy: Dunkin’ Donuts

HNTB

HNTB, a national infrastructure solutions firm, experienced a year of wins in 2017, both for its projects as well as its leadership team. HNTB Northern California District Leader Darlene Gee was recognized as Woman of the Year by Women’s Transportation Seminar, a non-profit dedicated to advancing women in transportation, and one of its local project managers received coverage as a rising star in the rail industry.

A major project win, the BART Warm Springs/South Fremont Station, received praise across the Bay Area for its innovative design. HNTB was consistently cited among top-tier regional and trade media, including San Francisco Business Times, Progressive Railroading, ENR California, Mass Transit Magazine, Silicon Valley Business Journal and Curbed, for its growing role as an industry thought leader with experts who are shaping the discussion around infrastructure solutions in the Bay Area.

Photo courtesy: HNTB

Wine Practice

Quintessa, was again featured in Wine Spectator’s biennial Napa issue as a must-visit winery. Napa Valley’s Faust celebrated its 13th anniversary vintage by partnering with noted graffiti artist, known only as “Faust,” from New York City. Faust’s limited release 2015 vintage magnum features the tag which graffiti artist Faust uses internationally.

For Materra І Cunat Family Vineyards, Fineman PR planned and executed a successful 10-year-anniversary media event at the winery which showcased the brand’s range of estate merlots. We also conducted several media training sessions for wineries, including Rodney Strong Vineyards.

Additionally, we continued to assist with crisis and issues management preparedness for Wine Institute, the advocate for California wine and more than 1,000 wineries and affiliated businesses.

HealthRIGHT 360

In our third year with HealthRIGHT 360, one of California’s largest community health care providers, we helped mark significant milestones, including a merger with San Francisco-based Women’s Community Clinic and the opening of the organization’s new headquarters and outpatient clinic, the Integrated Care Center. We also created the organization’s first outdoor marketing campaign with the City’s public transit system. Among the year’s big media wins was a national NPR story, a San Francisco Chronicle op-ed, and a New York Times – California Today story. 

Photo courtesy: Drew Altizer Photography

With 2018 underway, the agency is seeing continued growth with new clients and expanded projects for existing clients. We have made several new agency hires, increased our digital and marketing capabilities internally, and look forward to providing the trusted, strategic counsel our clients have come to expect from Fineman PR.

The post Fineman PR State-Of-The-Agency, 2017 appeared first on Fineman PR.

1) Non-Traditional Sources Are The Norm And Require Dedicated Focus (and Budget) What is it that is having the most impact on communications today?

“Social media and blogger influencers will gain even more relevance in playing a major role in consumer opinion and spending decisions and must be part of any integrated communications strategy.“

“Public Relations will evolve into a mar-com service as paid, earned and owned media continue to integrate. People are increasingly getting their news from social media and spending more time on those sites to connect with friends and family, so I think this channel will become even more important and prominent in public relations functions.“

“Non-traditional media spaces continue to increase in size and popularity. Newspapers are no longer the arbiter of what is or isn’t “news.” As social media/blogs/podcasts continue to capture and keep more consumer attention for longer amounts of time, there’s a need for professional communicators in these spaces.“
– PEW reports 68% of all American adults now use Facebook¹
– Popular YouTubers are hiring PR firms when they have a crisis²
– PEW reports as of 2016, 21% of Americans age 12 or older say they have listened to a podcast in the past month³

“There will also be a continuing need for content updates for Search Engine Optimization purposes. That includes the ongoing need to have the client’s voice heard and its values promoted to the audiences that will resonate with those values.“

2) Visual and Virtual Reality Platforms Are The “New” Storytelling, er, Storyshowing

“For Public Relations, storytelling and communication will remain important, but the medium for that storytelling will continue to evolve with even greater emphasis on visual communication.“

“And that goes for messaging, too. Visual mediums (especially video formats and virtual reality technology) will require specialized public relations professionals who are adept at developing technical, visually compelling content with ease. Agencies today are seeing the need to amp up their own offerings in this area, both for their clients’ business and for their own marketing purposes.“

“Virtual reality will transform how our industry tells stories. As VR equipment and technology become more accessible, public relations agencies will be able to construct entire worlds for fully immersive experiences.“

3) PR Pros Need Multifaceted Skills, Including Content Development, Project Management and Coding:

“On the issues and crisis side, the industry will need to continue to emphasize the need for timely, substantive communications with tools and technology that make the process more efficient. PR agencies are embracing an even more diverse mix of professionals with specialized experience in graphic design, content development and coding, in addition to traditional core communications skills.”

“Outstanding writing abilities alone won’t cut it for the next generation of communicators.“

4) PR Audiences Are Data Driven and Demand Multiple Sources for Credibility

“As public relations pros, our future with the enduring news media will be defined and enhanced by the data we’re collecting today and how we use it. It’s intelligence that is valuable and packaged conveniently if we are doing our job. We are constantly learning more about consumers – when they’re open to new messages, what influences their behavior and how to responsibly guide their decisions. For example, we’re seeing how brands break through the incessant clutter surrounding their audiences and make consistent gains toward building trust, reputation and loyalty, as well as recover from missteps.“

“That’s an important point.  I recently joined the PR profession because of its potential to grow. Mass communication is so cluttered and increasingly difficult to sort through. Consumers will want to get real information from reputable sources, and journalists will need resources to help provide for that need. As people become more and more wary of commercial advertisements, authentic stories and real news will be what they want. And crisis PR, I think, will always be significant especially as activism continues to rise and people seek consumers’ rights.“

“Corporate blunders will never end as they have their basis in human fallibility. There will continue to be a need to protect brand and organizational reputations from accidents that happen, libel, fake news and social media rants, and journalists will need resources to be sure they have both or all sides of the story.“

“It’s critical to point out that we are not necessarily talking about just press releases. I see more and more cases of journalists asking for statements, interviews, expert opinion and testimony, data and assets.“

“Communicators and credible journalists will have to work harder and together in the name of defending our professions and promoting real news.“

“Often, too, there is the multicultural component that will require journalists and PR people to work in tandem. Agencies and brands are seeing the need for hiring community and cultural insiders, people who know how to navigate the social space of each diverse community. This new reality is also an opportunity for creative development, as the mainstream becomes more accustomed and receptive to multicultural imagery, flavors, sounds, stories and products. I think the key to multicultural communications in the future will be subtlety, as opposed to, for example, trying to engage Latinos with a mustachioed guy in a sombrero speaking Spanish with Mariachi playing in the background.“

5) Constant Data Collection Sources Means Measurement Capabilities and Tools will only Increase. Get familiar with them.

“Program measurement is becoming more sophisticated, accurate and meaningful as technology continues to develop. Google, for example, is using credit card transactions to track how digital ad campaigns are linked to purchases. To extend that kind of technology means that we’ll be able to track how content consumed via online/mobile/digital channels impacts consumers’ offline purchasing behavior and vice versa. So, for example, say I read a magazine article about a new product and see an ad for that same product on Instagram; then after a few weeks, I decide to buy that product in a brick-and-mortar store. Measurement technology will be able to correlate my purchase to the magazine article and the ad. We have even more ways now to measure the value of our communications, but it is just the tip of the iceberg.“

“To Karmina’s point, we’re also seeing more companies using data collection in combination with technology to measure and influence consumer behaviors in new ways. The rise of smart personal assistant devices like Alexa and Google Home have brought behavior-tracking even further into consumer home-life, but are still trying to find the balance in what kind of content they can serve to consumers before it becomes too intrusive. Google Home recently came under fire for serving unsolicited ads to consumers who had selected to have their daily news voice-read to them. While technological capabilities increase due to better data collection, its more important than ever to craft stories that consumers will choose to listen to.“

As we look ahead to the second half of 2017, Fineman PR is fine tuning our own crisis, marketing and corporate public relations programs and service offerings accordingly. Which trends and predictions do you see changing our field? Join our conversation below.

^{1 http://www.pewinternet.org/2016/11/11/social-media-update-2016/
2 https://theoutline.com/post/1472/a-youtube-family-accused-of-child-abuse-has-hired-a-crisis-pr-firm
3 http://www.journalism.org/2016/06/15/podcasting-fact-sheet/}

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For PR and communications professionals, our role is becoming more essential – and challenging. Sure, we’ve traditionally served as liaisons between the media and clients, but we are now bridging a quickly widening and more contentious divide. War has been declared: on media, on fake news, on press briefings, on magazine cover authenticity, on facts. And, there are more questions than ever for all involved, from journalists and media executives, to corporate spokespersons and political strategists, as well as public relations counselors:

What are the facts? Who can we trust? Where is the backup? What is the actual impact? Who is listening/reading/watching/reacting/posting? What next?

But before we rush out for emergency disaster kits and tackle each other for the last loaf of bread at the gas station, let’s get a grip. There may not be quick resolutions to the conflict at the national level. But, there are still core certainties to how we do business as PR professionals. Our approach still has a strong bearing on how our organizations and clients are perceived and positioned in the public eye. While techniques and vehicles for communications may be changing, and while tones may be shifting nationally, our professional rules of engagement remain rooted in good faith and good sense:

7 Core Rules of Engagement for PR Professionals:

1. Prioritize Substance and Strategy:

Don’t cave to the pressures of instant news or a 24/7 content cycle. Keep messages informed, backed by the facts, and guided by a long term strategy.

2. Be Credible and Stick to the Facts

Assume that any message or sound bite will be fact checked in real time and plan accordingly. Provide media backup and third party resources for facts or figures. Validate the credibility of any contributing sources.

3. Correct Misinformation Quickly

Humans make mistakes. Most (reasonable) people will correct them. If news coverage or public discussion requires correction, pursue it in a timely, reasonable and politely persistent manner.

4. Save the Flame Wars and Theatrics for the Other Guy

Your credibility (and your client’s) is worth more than a fleeting moment of instant stardom. Resist the temptation to throw a verbal punch for the sake of short term attention or emotional gratification. If you do choose a brazen approach, be armed with the facts and prepare for ensuing attention. Don’t shrink from the spotlight you’ve created.

5. Manage Expectations for Media Engagement, Set the Tone

It’s easy (and dangerous) to assume that your audience shares your understanding of the desired outcome for media relations. Give clients and journalists a clear understanding of the context for your engagement and discuss in advance how the process will work to avoid potentially, derailing surprises.

6. Engage Creatively

Social media content drives news and personal engagement. Period.  While traditional media dukes this one out, new media and social content are driving messages home on a personal level for most Americans. Use creative content development to your advantage, and target your audience and message for higher impact.

7. Embrace Diplomacy

It’s easy to engulf ourselves in heated debate, especially when traditional rules of public engagement seem to have gone extinct.  Keep your personal and political assumptions at bay. Set aside conspiracy theories for your personal fans. Journalists, clients, detractors and allies will listen far more intently to a calm, objective tone than a projectile verbal assault.

Now, to diplomatically resolve who devours that last loaf of bread…

The post Put the Popcorn Away, Today’s Media War Means Good PR Matters appeared first on Fineman PR.

Today, I am looking back at 2016 to pause and reflect. Many of us understand that the rapid pace and flow of business often hinders consideration of where we’ve been and lessons we’ve learned. For our current and potential clients, I believe it serves to review the comprehensive communications services we offer via representations of what we achieved in 2016.

Dale Scott & Company

It was a banner year in 2016 for voter-approved ballot measures providing crucial funding for California school districts. Dale Scott & Company, an independent financial advisor to California K-12 and community college districts, takes a win-win approach to improving schools while protecting taxpayers. We provided communications support to help inform residents of more than 15 districts about the bonds through extensive media coverage and public communications. The bonds were all overwhelmingly supported by voters.

Dunkin’ Donuts

Dunkin’ Donuts is world famous for its freshly brewed coffee and wide selection of food offerings, but, surprisingly, it had no presence in the Bay Area until last year. Brought on to introduce this blue-chip brand to Northern California, Fineman PR successfully hosted three grand openings to throngs of crowds and media, some of the latter just as excited as the guests. The ribbon-cutting ceremonies featured mayors, city council members and other local dignitaries to welcome the brand to each community. In ongoing work, we support holiday promotions, including National Coffee Day and National Donut Day with a strong social media presence.

eHarmony Español

Over the last 16 years, eHarmony has become the go-to site for singles looking for lasting and fulfilling relationships, but its general market strength did not extend to Latinos. Mosaico, Fineman PR’s multicultural division, developed a survey of Latinos’ dating behaviors and considerations to promote eHarmony Español, its Spanish-language site. The survey gained favorable broadcast and print coverage in top Latino markets, including Los Angeles, New York, Orlando and Chicago. We also leveraged a key finding of the survey to develop a satirical “psychic” character, Juanito Talismán, for social media, which resonated with the belief of one-in-five Latinos that superstitions can help them find true love, a playful contrast with eHarmony’s science-based approach.

Foster Farms

The agency launched a highly-targeted lifestyle and food influencer marketing program, on behalf of Foster Farms, dedicated to redefining comfort food for West Coast consumers. The New Comfort Food campaign inspired fresh recipe and visual content from culinary and lifestyle insiders and earned more than 148 million impressions. The program included a Pinterest data partnership, a consumer survey discussed in Parade Magazine and analytical measurement for targeted, focused marketing outreach.

• The brand’s organic and antibiotic-free fresh chicken products were highlighted as staple ingredients for family meals.
• The brand was reinforced as fresh, relevant and in-tune with today’s consumers and trends.
• The New Comfort Food theme resonated with West Coast food and lifestyle influencers in authentic blog and social media posts.
• Compelling imagery and fresh content continue to generate engagement with customized recipes championing Foster Farms values and product quality.
• We broke through to food news influencers who hadn’t previously engaged with Foster Farms.

Fineman PR also expanded Foster Farms’ CSR program and the company’s dedication to feeding local families through expanded partnerships with West Coast food banks.

Foster Farms, 2016 Processor of the Year

Fineman PR successfully advocated for a cover story recognizing Foster Farms as the U.S. meat and poultry industry’s 2016 Processor of the Year for its advances and leadership in water conservancy during California’s epic drought; for becoming the largest producer of organic and antibiotic-free poultry on the West Coast; for rapidly expanding distribution of its frozen and pre-cooked poultry into national markets; and for the consistent excellence of the company’s comprehensive food safety program.

Foster Farms Bowl

As an extension of our work for Foster Farms, our team highlighted the West Coast brand’s offerings to a national audience in the NCAA-official Post Season Foster Farms Bowl game. This year, the Indiana Hoosiers faced the Utes of University of Utah at Levi’s Stadium. To highlight the Northern-California roots of the brand, our team devised a national anthem competition in the weeks leading up to the big play. The 2016 Bowl game kicked off to the tune of a talented Northern California student and singer who won the second annual “Oh Say Can You Sing” contest. As part of the contest prize, Foster Farms donated holiday meals to a Bay Area hunger-relief organization in the winning singer’s name.

Girl Scouts of Northern California

The local council serves a diverse membership of 49,000 girls and more than 32,000 adult volunteers in a 19-county area from Gilroy to the Oregon border. In addition to promoting digital cookie 2.0 with news development and media sampling for cookie season, Fineman PR identified opportunities council-wide to advance the positive community and individual impact of the organization’s programs.  Regional broadcast, print and online feature coverage included stories and interviews for National Young Women of Distinction and Gold Award recipients, the 100-year proclamation in Sacramento with the state’s female legislatures, and the annual Golden Gate Bridging event.

SACRAMENTO, CA – JUNE 23: California Girl Scout Gold Award recipients look onto the Assembly floor during a proclamation recognizing the award’s 100th anniversary on June 23, 2016 in Sacramento, California. (Photo by Kelly Sullivan/Getty Images for Girl Scouts)

HNTB

Peyton Manning’s career-capping championship at Super Bowl 50 drew significant media attention last February, but HNTB’s innovative design of Levi’s Stadium earned its share of the spotlight. Amid the ubiquitous Super Bowl buzz, Fineman PR tapped into the conversation from an architectural design perspective to secure widespread national media coverage for HNTB. Highlights included features in the Associated Press, USA Today, The New York Times, Washington Post, ESPN, and more, making it one of the most successful PR campaigns in HNTB’s 100+ year history.

Photo courtesy of Jim Simmons

Habitat Horticulture at the SFMOMA

The S.F.-based living wall design firm was commissioned as part of the SFMOMA’s grand redesign. In collaboration with the museum, Fineman PR worked to raise Habitat’s profile and distinguish designer David Brenner’s singular approach. The wall, with breathtaking artistic features, is the largest living wall in the United States. Feature coverage included The San Francisco Business Times, Fast Company, Curbed, Inhabitat, Architect Magazine, San Francisco Magazine and Silicon Valley Magazine, with additional branded exposure in the New York Times, Vogue, Forbes, Bloomberg and Wired.

HealthRIGHT 360

Fineman PR continued to support the marketing and development team for one of California’s largest community healthcare providers, originating from the merger of the historic Haight-Ashbury Free Clinic and Walden House.  Executing on media strategy, expert positioning/thought leadership, event promotion, and collateral development, we secured regional and national features on critical programs and mergers underscoring the organization’s expanding influence. We also continued to promote its breakthrough Capital Campaign project.

IPREX Annual World Meeting Host

Last May, Fineman PR hosted our industry partners at the annual IPREX conference in San Francisco. IPREX is an international network of independent Public Relations firms with 1,800 staff and 115 offices worldwide working across the spectrum of industry sectors and practice disciplines. The conference had a record turnout of members from all over the world – Australia, Finland, Ireland, Prague, Berlin, Mexico City, Belgium, Dubai, Hong Kong, New Zealand, Paris, and, of course, from leading agencies throughout the U.S.

Materra Ɩ Cunat Family Vineyards

Materra Ɩ Cunat Family Vineyards has one of the newest winemaking and hospitality facilities in Napa Valley and engaged Fineman PR to build brand awareness and drive guest traffic. The agency brought a steady stream of wine media to the property and is developing the brand’s 10^th anniversary event.

Quintessa in Napa Valley

In our fourth year with Quintessa, we continued to generate top-tier wine coverage, highlighting the outstanding estate wine and unforgettable guest experience. Coverage included Conde Nast Traveler, Travel Channel, the San Francisco Chronicle’s best-of-wine country guide and an Associated Press exclusive harvest story that ran in dozens of major metropolitan newspapers and electronic news sites.

Ringling Brothers/Barnum & Bailey

Though Feld Entertainment recently discontinued its universally known circus franchise after a 100-year run due to high operating costs and a changing entertainment model, the company turned to Fineman PR in 2016 for breakout publicity in the Bay Area, a traditionally difficult market for the national touring brand. The Bay Area venue reimagined the circus experience for the 21^st century with its “Out of This World” show. In turn, Fineman PR exceeded expectations for feature coverage and brand-positive tone. It was exciting, and they will be missed.

Ritter Center

Fineman PR was called upon to help address a threat to the continuing operation of a Marin County mainstay and nonprofit organization, one that provided critical resources for homeless and low-income residents. We moved quickly to garner support through a grassroots digital campaign and editorial message development to advocate for what resulted in a successful outcome for the organization.

San Francisco Marathon

The 2016 race hosted the largest number of participants in the Marathon’s history, attracting runners from 67 countries and all 50 states. In our third year of working with the Marathon, we continued to generate momentum for its development via international media attention. Our Spanish-speaking staff worked closely with the ESPN Latin America crew to develop a feature on a local Latina runner. Our analytics team also worked closely with the S.F. Chronicle’s interactive division to develop a special report with data visualization.

The San Francisco Chronicle analyzed data from the San Francisco Marathon’s official results from July 31 for more than 8,000 registered racers, plus the individual runs of nearly 900 people who uploaded the details of their GPS-tracked races to Strava, the San Francisco-based running and cycling social network.

Sonoma County Vintners

The agency assisted the Sonoma County Vintners with a community outreach program, called Community Connection, to address the challenges of increasing numbers of visitors to the region. Member wineries pledged cooperation to controls set by use and event permits, a compliance officer position was created to monitor events at the winery venues, and the SCV expanded its best practices member education.

Wine Institute

Wine Institute, an advocate for California wine and more than 1,000 wineries and affiliated businesses, engaged Fineman PR for a crisis preparedness and issues management initiative. As the project continues, we are equipping the organization to prepare for crisis risks to the California wine industry and expanding the Institute’s expert resource pool to address challenging and highly technical industry issues.

The post State of the Agency 2016 appeared first on Fineman PR.

IPREX provides a channel for member agencies to share knowledge, experiences and expertise. Our involvement allows us to extend our network beyond our geographic headquarters so that we are equipped with an arsenal of global resources, including personnel, to serve our clients’ needs across the country and around the globe. Thanks to IPREX, we can provide access to even the most complex international markets and industries. From trends to sales numbers, IPREX gives us insights and ideas that help inform the strategies and approaches we offer our clients.

We meet with our partner agencies several times a year to continue an ongoing dialogue about our industry. We discuss regional and global public relations trends and best practices to broaden our horizons and enable us to better serve our clients. This priceless exchange of information opens the door to a world of opportunities.

The Paris conference was intended for agency account people to help promote staff education and build leadership skills. Our meeting room was abuzz with a palpable electricity that emerged from the conflation of distinct voices, accents and perspectives. From Estonia to Australia, communications professionals face similar challenges and opportunities, yet may have different ways of approaching them. Having a discussion with my international peers about PR approaches, strategies and responses was enlightening and integral to realizing the importance of diversity – on a broad spectrum – for successful communications programs.

As communications professionals, we seek to reach a range of audiences depending on our clients’ brand identities and business objectives. We are tasked with understanding our audiences so that we can develop appropriate, impactful strategies. To reach an audience is to genuinely and authentically understand those we are targeting.

Working with agencies from all over the world offers important lessons in cultural diversity – a value we prioritize at Fineman PR. Communicating – and resonating – with multicultural audiences demands a deep knowledge of cultural values and identity, and IPREX helps to expand the cross-cultural strengths and consumer insights of our own diverse and multiculturally-savvy staff.

Currently, 51 brands turn to more than one IPREX partner for their PR needs. The collaborative relationships we’ve forged with one another allow us to serve our clients strategically and efficiently. When we join forces with other agencies, we work together under one umbrella with a common purpose. The result is a deep bench of expertise and global perspective that strengthens our agency and equips it with the tools needed to best serve our clients.

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