Comments on: The CEV of CSR: Making the Most of Corporate Social Responsibility Campaigns https://finemanpr.com/the-cev-of-csr-making-the-most-of-corporate-social-responsibility-campaigns/?utm_source=rss&utm_medium=rss&utm_campaign=the-cev-of-csr-making-the-most-of-corporate-social-responsibility-campaigns Crisis Communications | Public Relations | Digital Marketing | San Francisco Wed, 26 Jun 2019 23:50:13 +0000 hourly 1 https://wordpress.org/?v=6.8.3 By: Mark Du Ree https://finemanpr.com/the-cev-of-csr-making-the-most-of-corporate-social-responsibility-campaigns/#comment-17 Wed, 26 Oct 2016 05:56:07 +0000 https://www.finemanpr.com/?p=4720#comment-17 These words resound in the ears of anyone who has true input in a corporate SR program. One thing we had to do at my former company was to hire a certain percentage of disabled persons, who had been given government identifying paperwork indicating the points rec’d for hiring them. Our manager in charge, came to me one day with a plan to set up a bakery, hire more severe disabled people, and have them bake cookies! But, this couldn’t have been furthest from my goal. I wanted to not only hire more than the government requirement to hire disabled people, I wanted to change the perception of our employees, that people with certain disabilities could really, honestly, be productive members of our team, not hide them in a hole or a bakery unrelated to our business. I took it a step further, and in conjunction with a local university, we set up career based, real life instruction for students, with me as the professor, but taught by my senior team, including me. This was intended to help prevent the all too common situation of BA/BS grads being totally unprepared for the job market. Our task was to help them understand the job market and thus put effort into preparation for life instead of just cramming for exam after exam. Finally, corporate had and still does have a program called Win4Youth. The program accimplishes two disparate but very important social responsibility goals. First, employees are encouraged to participate in various running, biking and swimming activities, which of course improves their health. Then a tally is kept and for the kilometers the employees participated, and based on that participation real, significant, dollar value donations are donated to youth programs that are in need of funding. So, by participating, employees are not only getting healthy themselves, they are generating dollar donations for programs in need. A further benefit is that real teambuilding occurs as employees work together to help those less fortunate.

Good blog! Looking forward to more of this caliber.

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