OUR APPROACH
A city’s image can make or break it’s ability to thrive and grow, and Fineman PR has firsthand experience on the challenges that come along with rebranding a city through our experience with the City of Emeryville. Fineman PR reversed the city’s reputation as a “dying steel town” and instead focused on differentiating Emeryville from competing cities.
With the go-ahead from Emeryville’s policymakers, we researched the opinions of residents and local business people using focus groups and citywide surveys. Using that data to drive our communications efforts, we formulated a two-tiered program involving B2B and B2C consumer awareness campaigns in addition to positioning Emeryville ahead of competing cities in regards to political/business climate and long-range development opportunities.
WHAT WE ACHIEVED
- Fineman PR successfully transformed the city’s reputation, maximizing the benefits of the city’s location and affordability, promoting it as an attractive and progressive place to live and do business.
- Coverage reflected nationwide attention as an urban success story. Highlights include New York Times, USA Today, Los Angeles Times, Urban Land and many other media via wire services
- We secured strategic publicity placements and successfully addressed one of the nation’s largest developers regarding issues with an environmentally-sensitive shoreline area.