OUR APPROACH
A city’s image can make or break it’s ability to thrive and
grow, and Fineman PR has firsthand experience on the challenges that come along
with rebranding a city through our experience with the City of Emeryville.
Fineman PR reversed the city’s reputation as a “dying steel town” and instead focused
on differentiating Emeryville from competing cities.
With the go-ahead from Emeryville’s policymakers, we
researched the opinions of residents and local business people using focus
groups and citywide surveys. Using that data to drive our communications
efforts, we formulated a two-tiered program involving B2B and B2C consumer
awareness campaigns in addition to positioning Emeryville ahead of competing
cities in regards to political/business climate and long-range development
opportunities.
WHAT WE
ACHIEVED
- Fineman
PR successfully transformed the city’s reputation, maximizing the benefits of
the city’s location and affordability, promoting it as an attractive and
progressive place to live and do business.
- Coverage
reflected nationwide attention as an urban success story. Highlights include New
York Times, USA Today, Los Angeles Times, Urban Land and many other media via
wire services
- We secured strategic publicity placements and
successfully addressed one of the nation’s largest developers regarding issues
with an environmentally-sensitive shoreline area.
