OUR APPROACH
TOTO
needed an agency with strong digital capabilities to grow their social media
following and engagement across social media platforms, so Fineman PR provided
them with data driven options to achieve their ideal results. We started with a
social media performance audit, developed a Facebook look alike audience for
targeting purposes, A/B tested content and calls to action to optimize ad
performance, and organically grew Twitter engagement by engaging with local, Bay
Area Twitter accounts (Karl the Fog, the AT&T Park Seagull, MUNI, etc.).
WHAT
WE ACHIEVED
- Following Fineman PR’s organic Twitter
strategy, TOTO saw a 73% increase in impressions, 160% increase in profile
visits and 925% increase in mentions.
- The overall Facebook engagement rate more
than doubled from 3.9% to 7.8%. We saw a 1,900% increase in actions on
the page, 11,900% increase in page likes, 733% increase in post engagements,
594% increase in page views, 233% increase in reach and a 35% increase in video
views since we were brought on board.
- Fineman PR produced an influencer event (from
concept to execution) that resulted in organic reach of over 1.8 million
followers.
