OUR APPROACH
TOTO needed an agency with strong digital capabilities to grow their social media following and engagement across social media platforms, so Fineman PR provided them with data driven options to achieve their ideal results. We started with a social media performance audit, developed a Facebook look alike audience for targeting purposes, A/B tested content and calls to action to optimize ad performance, and organically grew Twitter engagement by engaging with local, Bay Area Twitter accounts (Karl the Fog, the AT&T Park Seagull, MUNI, etc.).
WHAT WE ACHIEVED
- Following Fineman PR’s organic Twitter strategy, TOTO saw a 73% increase in impressions, 160% increase in profile visits and 925% increase in mentions.
- The overall Facebook engagement rate more than doubled from 3.9% to 7.8%. We saw a 1,900% increase in actions on the page, 11,900% increase in page likes, 733% increase in post engagements, 594% increase in page views, 233% increase in reach and a 35% increase in video views since we were brought on board.
- Fineman PR produced an influencer event (from concept to execution) that resulted in organic reach of over 1.8 million followers.