The following is an excerpt from MediaPost’s Engage:Hispanics blog, where our very own Raquel Cruzado of published a guest blog on March 1, 2016:
Latinos are quickly becoming a powerful economic force, so tailoring messaging to them should be a key marketing strategy for companies that want to reach this demographic. But simply developing a communications campaign directed at Latinos is not enough.
To make a lasting impact and forge strong relationships, organizations should undertake on-the-ground community relations efforts. Aligning employees with Latino causes and building partnerships with appropriate organizations are powerful ways for brands to connect with this community. CSR campaigns can be especially powerful with this group, because Latinos are attuned to cultural signals and value organizations that play a meaningful role in their neighborhoods, in ways that far transcend mere Hispanic marketing.
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CSR campaigns can be especially powerful with this group, because Latinos are attuned to cultural signals and value organizations that play a meaningful role in their neighborhoods, in ways that far transcend mere Hispanic marketing.