In San Francisco, expectations of visitors run high, as they should. The city is spectacular, expensive, and wrought with tourist-traps all the same.  I have to know where to recommend clients and guests shop, dine, relax and have a glorious time while they are visiting. We host conferences here for public relations agencies from around the world (IPREX network, www.iprex.com), I attend professional conferences here, and I travel to other cities to speak, learn and attend to client business.

I also know the impact of peer-to-peer recommendation and word of mouth marketing for a business’ reputation and growth potential. It’s only natural for me to practice what I preach.  Whether by reflex or perennial practice, I can’t help but take note when I encounter an exceptional customer experience. That is why I’ve compiled this not-so-short list of a few of my favorite things to do, see, shop and be in San Francisco:

Best wine and spirits retailers

• Cask – 17 Third St., San Francisco
• Draeger’s Market – 222 E. 4^th, San Mateo – Also in Menlo Park, Danville and Los Altos
• Ferry Plaza Wine Merchant – Ferry Building on the Embarcadero, San Francisco
• Jug Shop – 1590 Pacific Ave. (off Polk), San Francisco
• K&L Wine Merchants – 855 Harrison St., San Francisco – Also in Redwood City
• PlumpJack Wine & Spirits – 3201 Fillmore St., San Francisco
• Weimax – 1178 Broadway, Burlingame
• Whisky Shop – 360 Sutter St., San Francisco
• Wingtip – 550 Montgomery St., San Francisco – (wine & spirits in the back)
• There is always Bevmo, highly commercial, but excellent selection (stores throughout Bay Area)

Best men’s retail stores in S.F. Bay Area

With some further qualifications — you won’t find highly swanky or ultra modern shops mentioned here, although all listed below are upscale. You won’t find for “youth only” clothing that wouldn’t fit you anyway. What you will find are upscale labels, tailored, off the rack, tasteful men’s clothing for guys from 35 to 75+. You’ll find help that knows their business and knows how to fit their customers in straight forward, stylish threads, whether casual or for more dressed occasions. Some of them are more casual than others, and some offer bespoke. If you know a store in other parts of San Francisco or the Bay Area, let me know, and I will be happy to review for inclusion here.

• Couture, 395 Sutter St., S.F.
• Gene Hiller, 729 Bridgeway, Sausalito
• John Varvatos, 152 Geary St., S.F.
• Sarrtori, 740 Laurel St., San Carlos
• Ted Baker, 80 Grant Ave., S.F.
• The Hound, 140 Sutter St., S.F.
• Wingtip, 550 Montgomery St., S.F.

*Also, in San Francisco, three top-shelf department store men’s departments – Bloomingdale’s, Nordstrom (both downtown Westfield Center), and Sak’s Fifth Avenue Men’s at 220 Post St., San Francisco.

Best sights, activities and views while in San Francisco and the immediate Bay Area

By the water

• Ocean Beach the Cliff House restaurant, Sutro Baths just below and view point just above
• Ferries on the Bay
• The Embarcadero – walk the waterfront for miles or hike between the distractions on the way
• Ferry Plaza – one of the great Embarcadero distractions; shopping and dining, ferries and views
• Treasure Island – look back for a spectacular view of the downtown skyline
• Crissy Field and Marina Green
• Great Highway, hike the path alongside and just above the ocean
• Fort Funston and Lake Merced
• Crystal Springs Reservoir

Hills

• Twin Peaks – high point in San Francisco
• Mount Davidson — also right in the city
• Land’s End – you’re at the edge; stunning
• Bernal Heights Park
• Mount Sutro
• Marin Headlands (the views, Point bonita Lighthouse, Marine Mammal Center)
• Mount Tamalpais – drive, bike or hike all the way up
• Berkeley Hills and Tilden Park
• Mount Diablo – one of the highest points in the entire region; hard to fathom you are a short drive from downtown (not at height of commute time)

Cool Towns

• Tiburon
• Sausalito,
• Berkeley
• Burlingame
• Palo Alto

Attractions

• Fort Point and Fort Baker and the Golden Gate Bridge linking them
• Jack London Square, Oakland
• City Lights Bookstore and the Beat Museum (both in North Beach)
• Angel Island (S.F.’s Ellis island for Asian immigrants)
• Union Square – shopping, people watching and home to Fineman PR
• Golden Gate Park – hiking, biking, museums
• Alcatraz – worth it I promise
• S.F. Jazz Center
• Beach Blanket Babylon
• Presidio – former military post, now national park
• Filbert Street Steps
• Stern Grove summer concerts
• AT&T Park (home of the S.F. Giants)
• St. George Spirits Distillery (Alameda)
• Emeryville Public Market
• S.F. Civic Center (Opera, Ballet, Symphony, City Hall, Asian Art Museum)
• And not to be forgotten, the mainstays: Coit Tower, Ghirardelli Square and The Cannery, cable cars, Fisherman’s Wharf and Pier 39, and crooked Lombard Street

Museums

• Legion of Honor
• San Francisco Museum of Modern Art (MOMA)
• De Young

San Francisco neighborhoods

• North Beach – Columbus Avenue, Italian flavored, vestiges of old bohemians, restaurants and bars
• Castro – LGBT-centered, edgy
• Marina – Think singles, Chestnut Street, Marina Green, Bay views from Fort Mason to Fort Point
• Noe Valley – gentrified, families, 24^th Street shopping
• Chinatown – touristy but authentic
• The Mission – still Latino but more and more the younger folk in hip restaurants and bars
• Telegraph Hill
• Nob Hill
• Russian Hill
• Fillmore – lots of shops
• Haight-Ashbury – where it’s still the ‘sixties
• Richmond – down Clement, think fog
• Sunset – down Irving, think fog
• Union Street – near and related to the Marina
• Hayes Valley – a “scene,” near San Francisco’s Civic Center
• Potrero Hill – Think Bullitt car chase, street scenes up and down, up and down, up and down
• Pacific Heights – Billionaire Row
• Bernal Heights – Cortland Avenue shopping village thoroughfare

Watering Holes with views

• Top of the Mark (Nob Hill)
• Top of the Marriott Marquis The View Lounge (downtown)
• Waterbar – along the Embarcadero, almost underneath the Bay Bridge; also good fish and seafood
• Pier 23
• Starlight Room (atop the Sir Francis Drake Hotel
• Cityscape Bar & Restaurant (Hilton)
• Cliff House (on the ocean)
• Slanted Door – in Ferry Plaza; also known as one of the best restaurants in the U.S. (Vietnamese/Pacific rim)
• Fisherman’s Wharf/Pier 39 – several
• The Ramp
• El Techo (rooftop bar in the Mission)
• Mission Rock Resort
• Ferry Building
• Beach Chalet (near Cliff House, sometimes called Park Chalet)
• Green’s – wonderful vegetarian restaurant in Fort Mason along the Bay
• The Waterfront Restaurant
• Coqueta – a personal favorite
• La Mar Cebicheria – Peruvian; beautiful space along the Embarcadero, on the Bay with terrific food
• McCormick & Kuleto’s – in Ghirardelli Square
• Scoma’s Sausalito
• Sam’s Tiburon
• Skates – on the Berkeley side of the Bay
• Claremont Hotel – spectacular views from the Oakland hills
• Cavallo Point – at foot of Golden Gate Bridge on Sausalito side

Extended Stay/Exploring Nearby

• Wine Country (Napa and/or Sonoma)
• Russian River
• Carmel/Monterey
• Half Moon Bay
• Santa Cruz
• Point Reyes
• Stinson Beach
• Muir Woods
• Bodega Bay
• Muir Beach
• Ano Nueva State Park (elephant seals)
• Gold Country
• Big Sur
• Lake Tahoe
• Yosemite

The post That’s What He Said: My Guide to Do, See, Shop and Be in San Francisco appeared first on Fineman PR.

Click through to get to the interactive map!

Here’s my list of San Francisco faves:

The hotties (as of today)

• State Bird Provisions
• Liholiho Yacht Club
• Leo’s Oyster Bar
• Alba Ray’s
• In Situ at SFMOMA
• Tartine Manufactuary
• Tony’s Pizza Napoletana

They define the City

• Park Tavern
• Swan Oyster Depot
• Slanted Door
• Boulevard
• Zuni
• Elite Café
• Gary Danko
• House of Prime Rib
• Yank Sing
• Hayes Street Grill
• The Ramp
• Mission Rock Resort
• Tadich Grill
• Sam’s Grill & Seafood

Money is no object

• Saison
• Michael Mina
• Gary Danko
• Acquerello
• Campton Place

Best views (while having good food)

• Waterbar
• La Mar Cebicheria
• Cliff House
• Beach Chalet
• McCormick & Kulteto’s
• Pier 23
• Scoma’s Sausalito
• Claremont Club & Spa (Berkeley)
• Skates on the Bay (Berkeley)
• Americano
• Mountain Home Inn (Mill Valley)

Best in Hip Mission District

• Locanda
• Limon
• Delfina
• Frances
• Flour + Water
• Bar Agricole
• Foreign Cinema
• Central Kitchen
• Al’s Place

Best in North Beach

• Park Tavern
• Tosca
• Venticello

My Personal Favorites

• Slanted Door
• Coqueta
• Kokkari
• La Mar Cebicheria
• The Progress
• Roy’s
• Boulevard
• Nopa

Best Chinese

• Hakkasan
• House of Nanking
• Z&Y Restaurant
• R&G Lounge
• Ton Kiang

Mexican/Latino

• Nopalito
• Limon
• Tacolicious
• La Mar Cebicheria
• El Techo

Good value, good time, good food, good bar (top 10)

• Park Tavern
• Tosca
• Scala’s
• Wayfare Tavern
• Perbacco/Barbacco
• Town Hall
• Nopa
• Bluestem Brasserie
• Delarosa
• Outerlands

Best recommendations from my Millenial staff

• Fresca (Peruvian, less costly than La Mar (see above)
• Slice House (best pizza. It’s Tony’s, but quicker.)
• B44 (best Spanish)
• Hai Ky Mi Gia (best noodle soup)
• El Techo de Lolinda (great Mexican, view, brunch, Mission District)
• Seven Hills (best date night)
• Chubby Noodle (Asian fusion)
• Test Kitchen (Michael Mina, hot-hot-hot)
• Nick’s Crispy Tacos
• Bar Crudo
• Lazy Bear (fancy date night)
• M.Y. China

Best wine country recommendations (top 10)

• French Laundry (obligatory to include, but good luck getting in)
• Mustard’s
• Bouchon
• Redd
• Cindy’s Backstreet Kitchen
• La Toque
• Ad Hoc
• Bistro Don Giovanni
• Torc
• Solbar

Worth the short trek or bridge crossing

• Chez Panisse (Berkeley)
• Buckeye (Sausalito)
• Mountain Home Inn (above Mill Valley)
• Scoma’s (Sausalito)
• Everett & Jones Barbeque (Oakland)
• Pathos (Berkeley)
• Evvia (Palo Alto)
• Positano (San Carlos)
• Vivace (Belmont)

The post Best San Francisco Restaurant Recommendations appeared first on Fineman PR.

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5/4/2016: Last week I had the pleasure of attending the press preview event for the new San Francisco Museum of Modern Art (SFMOMA).

    David Brenner, founder of Habitat Horticulture,     creator of the living wall at SFMOMA

The event was buzzing with national and international media, artists, industry powerhouses, influencers and tastemakers in the world of architecture, art and design. Nestled downtown among the intimate, eclectic (and often crowded) urban/architectural design of the city, Snøhetta’s revision of the SFMOMA is an architectural feat and nothing short of stunning — a true fortress of cultural preservation. With its vaulted ceilings, vast windows, doubled square footage and carefully designed layout for optimum interaction, the most notable impression of the new SFMOMA is its exultation of light and contemplative space.

I attended with our client David Brenner – the founder and principal of Habitat Horticulture – and the visionary behind the museum’s remarkable living wall which, at 4,399 square feet, is the largest in the country. As an evolving piece of art with carefully selected mediums (more than 19,000 individual plants and 37 different species), the wall has a specific design intent and captures the essence of an understory plant community in a California woodland.

The living wall at the SFMOMA is a literal touchstone for reflective idealism and a reminder that art, and its interaction with the public, is a living, changeable organism.

After a marathon day of immersion, here were some of my unexpected takeaways:

1) David Brenner has a favorite spot on the living wall (hint: it’s at eye level), and despite the standard approach to trendy, outdoor plant installations, there exists not one succulent on the living wall.

2) Comedic voices: Martin Starr and Kumail Nanjiani (of HBO’s Silicon Valley) are among the recognizable voices as guides in the new audio tours.

3) Robot-created art is a thing now. His name is Viktor and prefers chalk drawing.

4) If you watch long enough, the mobiles in the Alexander Calder gallery move in subtle synchronicity with the living wall. Wind circulating through the third-floor terrace rustles the leaves on the wall and sweeps into the gallery as visitors move throughout.

5) For a quick injection of whimsy, don’t forget to check out the colorful, monochromatic bathrooms on each of the seven floors of the museum. Seriously.

The #newSFMOMA debuts FREE to the public on Saturday, May 14 – and 45,000 square feet of art-filled public space in the new museum will always remain free. Don’t forget to visit the gift shop, where The Living Table – also by Habitat Horticulture – will be a featured piece of “fernature” for sale, so you can take a piece of the wall home with you.

The post Great Expectations and Unexpected Revelations at the New SFMOMA appeared first on Fineman PR.

Check out our 2015 State of the Agency Slideshow.

Fineman PR bucks the trend of the agency turnover epidemic with an exceptional employee retention record. The collaborative culture, career development opportunities, continuing education, and work-life balance foster talent and maintain the singular esprit de corps at Fineman PR. Karmina Zafiro, with the agency for 11 years, was promoted to vice president. Lorna Bush, our senior vice president, began her work at Fineman PR 14 years ago. Our awesome anchor, Vice President Heidi White, is now in her 19^th year with the agency. At the end of the year, V.P. Travis Taylor was promoted to Executive V.P. Serene Buckley, now a five year agency veteran, was promoted to Senior Director of Content Strategy and Development. Toby Baird, who heads our wine practice, and Juan Lezama, senior director of our multicultural communications practice (Mosaico), celebrated their six-year anniversaries with the agency. A tremendous source of pride for all of us is that our team is ethnically diverse and includes Asian, Latino and African American professionals, and nearly half of our 17-member staff are bilingual.

We continued efforts to stand out in our own community and gained new clients in non-profit, live event and government categories. We now count as clients San Francisco Marathon, Habitat Horticulture, HealthRight 360, Dale Scott & Company (California’s leading K-14 financial advisor), Progressive Insurance San Francisco Boat Show, San Francisco Police Department, Girl Scouts of Northern California, Central Contra Costa Sanitary District and Mission Neighborhood Health Center.

Event management this year included initiatives at the Foster Farms Bowl at Levi’s Stadium and work for HNTB, the lead designer of Levi’s Stadium related to the venue’s status as host of Super Bowl 50. We continued our work for the San Francisco Marathon which became a sanctioned qualifier race for the 2016 Olympic Team Trials and provided support for the San Francisco Boat Show.

Our wine practice is thriving, now representing Napa-based Quintessa and Renteria Family Wines, and Santa Barbara-based Zaca Mesa. Quintessa, owned by the renowned Huneeus Family, is one of the very best Cabernet Sauvignon producers in California. Zaca Mesa, founded 40-plus years ago by real estate dynamo John Cushman (of Cushman & Wakefield), is the pioneering Syrah producer in a region that now boasts some of the best Syrah wines in the world. We are launching the new, super premium quality Renteria Family Wines for a family who came to California from Mexico and became renowned as among the best vineyard managers in the modern era of Northern California winemaking, with oversight of some of the most highly regarded vineyard estates in Napa and Sonoma.

New work for our multicultural communications team, Mosaico (www.mosaico-pr.com) included assignments for Pro Ecuador (Mosaico’s first international client) and the Mazatlan Forum in Mexico. Early in the year, Mosaico helped a low income housing developer in Southern California fill its new development, leveraging broadcast news opportunities and strategically placed outdoor and broadcast advertising.

On the crisis communications side this year, we worked with clients involved in criminal investigations, changes in ownership, employee misconduct and sexual abuse, false and misleading product allegations, litigation, product recalls and crisis preparedness planning. Many clients on the issues and crisis side sought out our on-camera media training services which have also expanded over the past year. For client Foster Farms, we managed community issues related to the drought and the company’s water conservation initiatives; Avian Influenza threats; and false charges brought by vegan, animal rights activists.

After a challenging food safety crisis, during which we worked resolutely, Foster Farms’ laser focus and singularity of purpose transformed it into a food safety leader. The entire company pulled together with dedication and commitment to resolve the challenge and enhance the systems and processes of every part of its business. That teamwork and vigor is now paying dividends in workforce productivity, new prepared foods and value-add offerings, antibiotic-free and organic products, and wider brand recognition and distribution.

Our initiatives for the company even reached the White House from where recognition came for Foster Farms’ antibiotic stewardship, with feature billing on the White House’s own press materials and with a visit from Agriculture Secretary Vilsack.

We also helped the company make national news for its role in raising “TOTUS” (the National Thanksgiving Turkey) for the White House’s annual Presidential Pardon. We partnered with United Airlines to bring the turkey to Washington D.C via a plane dubbed “Turkey One” and also developed content for the inaugural presidentialturkey.com website and presidential turkey social media handles (including a Spotify playlist). A three-week stream of highly targeted events and engaging content earned more than 2,800 news placements across multiple geographic markets and a trending #TurkeyPardon2015 hashtag on social media.

Our agency was also involved in building and promoting several cause marketing initiatives that, in partnership with West Coast food banks, provided more than 250,000 meals to needy families throughout California, Oregon and Washington. We continued with Foster Farms’ Food 4 Thought incentive-based program that has supported more than 4,500 Central Valley elementary school students with more than 1.3 million pounds of food since its inception in 2009.

2016 is off to a good start with several additions to our client roster. For more on that, see our last agency news update. With our diverse client base, top notch team and growing capabilities and service offerings, I couldn’t be more proud of the agency we have built over the past 28 years. The outlook is bright for 2016.

Download a visual slice of our work here: Fineman PR: 2015 State of the Agency (PDF)

The post 2015 AGENCY YEAR IN REVIEW appeared first on Fineman PR.

Operating at the intersection of design, architecture and horticulture, San Francisco-based Habitat Horticulture creates living walls for commercial and residential projects. The company has installed artistic, vertical gardens at commissions throughout the Bay Area, including urban/public spaces and for a rolodex of Silicon Valley businesses. Habitat Horticulture seeks to enhance national awareness of its brand and services, especially leveraging news of its recent masterpiece – a 4,400-square-foot living wall that will grace the newly expanded, LEED-certified San Francisco Museum of Modern Art, which opens to the public in May 2016.

Materra | Cunat Family Vineyards has opened a new large winery and tasting room in Napa Valley’s Oak Knoll District. The family-owned estate seeks to increase exposure of its wines and the visitor experience offered by its daily, appointment-only tours and tastings.

Antioch University Santa Barbara, a private, liberal arts institution, has turned to Fineman PR to help create awareness of its new Master of Fine Arts in Writing & Contemporary Media program. Fineman PR will work to strengthen the university’s brand reputation and leverage its proximity to Southern California’s creative and entrepreneurial entertainment industry to drive enrollment.

“We are continuing to grow as a result both of entering into new business categories and of expanding within industries we have long served,” said Michael Fineman, agency president.

About Fineman PR

Fineman PR is an award-winning, full service public relations agency specializing in Brand PR, crisis communications and multicultural communications. The agency has worked in a variety of industries that include food and wine, construction, consumer package goods, health care and education. Fineman PR is a member of IPREX, a global network of communications agencies. The agency reaches diverse audiences with its multicultural division, Mosaico. For more information, visit www.finemanpr.com.

The post Fineman PR gains new clients in architectural design, wine and education appeared first on Fineman PR.

The key is to break through the noise and stand out by doing something noteworthy.

Here, Travis Taylor, executive vice president of Fineman PR, discusses his uncommon path to a career in PR, the need for continuous improvement and the gratification of being a mentor.

Read the Cision story here.

The post Behind the Headlines with Travis Taylor appeared first on Fineman PR.

Stepping foot into an empty Levi’s Stadium is like that moment when you arrive at the top of a roller-coaster before the impending drop: exhilarating.

Our client, HNTB Corporation, set out to design the next generation football stadium, and that is exactly what they did. Nestled in the heart of Silicon Valley, Levi’s Stadium reflects many of the attributes that we associate with the Bay Area: technological innovation, sustainable living, and a rich, diverse food and wine culture. The sleek, state-of-the-art design makes you feel like you are part of something grand;  its green and high-tech design achievements make it one of the most celebrated sports venues ever.

In the words of Tim Cahill, senior vice president and chief design officer at HNTB, “Being in the heart of Silicon Valley it just became a natural that this had to be the most advanced stadium in the country … People expected not just cutting edge, but bleeding edge technology.”

See the full story on Associated Press

levis-stadium-finemanpr

The post Innovation Shines Through at Levi’s Stadium appeared first on Fineman PR.

Since joining Fineman PR in 2012, Taylor has employed his extensive experience in corporate communications, media relations and training, crisis communications, community relations and public affairs to strengthen the agency’s operations and strategy, manage personnel and attract new clients. He has led a number of high-profile accounts, including several higher education institutions, government agencies, statewide and national nonprofits, and a myriad of corporate clients. In his new position, Taylor will be taking on a larger role in strategic planning and operations, staff development and client acquisition.

“With the growth of our agency, it is critical to plan ahead and strengthen our senior leadership team to help keep the firm moving forward,” said Michael Fineman, agency president. “Travis is a public relations dynamo who has proven to be a natural leader. He embodies all the qualities this agency represents. He has the vision, instincts and energy – hardly surprising in an enthusiastic rugby player – that are required to build on our success. I look forward to seeing the influence of his leadership in years to come.”

Before joining Fineman PR, Taylor served as vice president of Communications Pacific, Hawaii’s premier public relations firm and, like Fineman PR, a partner in IPREX, a global network of leading, independently owned communications agencies. That followed three years as senior communications advisor to Hawaii’s lieutenant governor.

Taylor serves on the marketing committee of Habitat for Humanity Greater San Francisco and the public policy committee of the San Francisco Chamber of Commerce. In 2015, he received a Certificate of Honor for his involvement with Leadership San Francisco.

The post Fineman PR, looking ahead, promotes Taylor to executive vice president appeared first on Fineman PR.

Even experienced communicators can get rattled when the phones are ringing off the hook – from the media, regulators and other government authorities, customers, the general public, employees and the board. Not to mention the fires breaking out on Twitter, Facebook and Instagram. Response time has shrunk from 48 hours to 48 minutes to what feels like 48 seconds.

Memorize PANTCHEK to get your priorities in order so you won’t flail and fail in public. Here’s an easy visual story to help you get started.

• Public welfare is the first priority
• Assemble the facts. Once they are verified, Announce All bad news at once
• No blame, No speculation, No repetition of negative charges or questions
• Tell your side of the story or Take responsibility
• Care and Concern for those affected – express it sincerely and right at the outset
• High-level organization spokesperson – let the public see the crisis has top-level attention
• Ensure that it will not happen again with a solid plan that will generate confidence
• Keep a separate plan for moving daily business ahead

View our crisis checklist here.

Michael Fineman is president of Fineman PR, a San Francisco public relations firm that specializes in crisis communications, brand PR and multicultural communications. Contact him here. 

The post Video: Get your ship together in a crisis appeared first on Fineman PR.

But this new media shift did not come out of a vacuum. Emerging professionals need a strong foundation in the fundamentals of PR. Clients expect it and need this journalistic lens for their messages 1) to have multilateral impact and 2) to remain effective in conveying their brands in an ever-changing media landscape.

Fineman PR practices a unique and highly focused approach to public relations that I dubbed “Brand PR,” which informs the framework of everything we do. Indulging in some agency history for a moment: In the early years of Fineman PR, there was a widely trending idea among marketers about everything Brand: brand advertising, brand identity, brand marketing, package branding and so on. However, there was a category void; no one at that time was talking about how public relations could effectively help a brand stand apart.  I coined the term Brand PR and introduced it to the communications industry in order to, well, brand this intuitive approach which bridged market/consumer research and brand positioning to effective media relations.  It was an exciting time; I went around the country – visiting potential clients, speaking at various forums, and publishing a newsletter to present my interpretation of how public relations could be an effective marketing option to win consumer trust and brand loyalty.

Today, Brand PR is a common professional communications concept and one that Fineman PR still specializes in. Throughout the years, I have been asked many times…what is Brand PR?

Brand PR takes category ownership of a message and value and provides authenticity, editorially and experientially. Its practice captures the brand’s distinctiveness and appeal, encapsulating the need it fills and what’s memorable; Brand PR defines the WOW.

At its core, Brand PR is the projection of a solid image – the basis on which we can apply new tools and techniques to have success.  It is about parlaying an organization’s primary messages with a compelling story, emphasizing attributes that engage consumers and creating an “experience” with the brand. It is based on a set of values – what the brand’s “trustmark” adds to the product. Brand PR helps to make the brand promise so viscerally meaningful – in language, stories and messages – that other factors (price, for example) lose relevance.

While the core of our signature approach remains the same, the nuances have changed to adapt and evolved to meet the needs of today’s marketers.

With tactics aimed at integrating the brand into conversations about consumer trends and issues, our work is aimed at  making the product a part of the rhetoric for any discussion of the need the brand fills. Of course, the storytelling and contributing tactics must be compelling, provocative, entertaining or, generally, communicated with visible activities and thought leadership.

Why else would anyone pay attention?

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