Hungry Eyes: Using Social Media Monitoring for Crisis PR, Brand PR and Corporate Communications Strategies
It’s no secret that stupid and illegal social media activity can cost people their jobs. (The latest they-did-what?! examples feature…
Brand PR, Crisis Communications, Digital Marketing
Pre-crisis Analytics to Help a Brand Respond Effectively When the S*** Hits the Fan
No executive wants to be awakened at 3 a.m. with bad news and told that the company has gone to…