Off Madison Ave Acquires Fineman PR
Award-winning communications agencies unite services to become an integrated leader. Market expansion will offer clients additional PR, behavioral marketing, digital and advertising services Off Madison Ave, a Phoenix-based behavioral marketing and communications firm, today announced the acquisition of San Francisco-based, award-winning public relations agency Fineman…
The Death of the Siloed Crisis Response
This article was featured in O’Dwyer’s PR Magazine – 2018 Crisis Issue Not everyone is cut out to handle a crisis. The deluge of cynical media coverage, a rise of brand detractors and a surge of social media haters can overwhelm even seasoned PR pros….
When There are No Rules: PR Considerations for Mass Tragedies
Human tragedies that involve loss, abuse and threats to public and personal safety are specialized crisis issues that do not come with a handy public relations playbook. The horrific tragedies that have occurred over the last several months, including the Lower Manhattan attack, Las Vegas…
After the Fires, How Can We Help Northern California’s Wine Country Communities?
In just the last week, news outlets across the country, including the New York Times, have reported that the wineries, restaurants and hotels in Napa, Sonoma and Mendocino are open and back in business following the devastating wildfires that recently ripped through the region. We’ve…
A Tale of Two Apologies
A week and a half ago, Southwest Airlines was embroiled in an incident that was uncannily similar to the United Airlines incident just a few months ago in April. And yet, the public reaction could not be any more different. In both instances, a passenger…
Five Trends and Predictions Changing the PR Industry
Our agency team keeps a close eye on emerging trends and frequently reviews new communications opportunities and needs for Fineman PR clients. I recently asked my team to share their predictions and observations as we reach the halfway point of 2017. Here are five takeaways…
Put the Popcorn Away, Today’s Media War Means Good PR Matters
To say this has been a rough week for U.S. media would be a blatant understatement. From the resignation of three CNN reporters for reporting errors, to yesterday’s White House press briefing tirade between Sarah Huckabee Sanders and media present and generally, to Sarah Palin’s…
4 Myths About Wine Marketing Every Consumer Should Know
As we head into summer and begin thinking about buying wines for outdoor entertaining, let’s take a look at a few common wine marketing tactics (or misperceptions) that may be confusing and also affect your purchasing decisions. 1. Myth: “Reserve” wines are better Fact: The…
Brand Identity in the Age of Social Media
I had the opportunity at a recent academic conference to present my research on the influence of social media. I co-wrote the paper with my professors and was given a central role in the study’s examination of large organizations’ control over their reputations. The study…
Good PR: Know When You Can’t Lean on Corporate Policy
First, it was the leggings. Now, United Airlines faces the far more troubling charge of passenger abuse after the horrific video of a paying customer unwillingly dragged down an airplane runway by two security officers went viral. (The passenger refused his fate as one of four…