Brand-Building for California’s ‘Green Rush’
California voters appear poised to unleash a “green rush” in the cannabis market. With the likely passage Nov. 8 of Prop 64, the Adult Use of Marijuana Act, revenues from the legal cannabis market in the nation’s largest state economy could balloon to $6.5 billion…
Quick Photography & Video Tips for PR Pros
You’re at a client event and your photographer is stuck in traffic; the broadcast media you were expecting have changed plans as some breaking news has developed, and you desperately need B-roll. What ever the case may be, in your PR career, there will be…
Mosaico PR Lands eHarmony Español
SAN FRANCISCO –– Mosaico (mosaico-pr.com) has been selected to launch eHarmony Español, eHarmony’s Spanish-language dating website for the U.S. Hispanic market. This is the first effort by Los Angeles-based eHarmony to promote its Spanish-language website via public relations strategy, tools and tactics. An independent website,…
A Great American Communicator: Reflections on Bob Dylan’s Nobel Prize Win
History was made this week when Bob Dylan became the first musician to be awarded the Nobel Prize in Literature. The Swedish Academy credited Mr. Dylan with “having created new poetic expressions within the great American song tradition.” An article by BBC said, “What makes…
Giving Consumers a Reason to Celebrate
Today is National Coffee Day which has been transformed by coffee brands as a day to celebrate everyone’s favorite morning drink. Our client, Dunkin’ Donuts has used today as an opportunity to reward customers for their loyalty these past 66 years and is offering medium-sized…
Before They Were Famous
Throughout my 19-year career in public relations, I’ve been fortunate enough to meet and work with some highly recognized and accomplished athletes, performers, chefs and winemakers. As examples, I’ve managed media-only golf course previews with golf legends Jack Nicklaus and Johnny Miller and promoted Warren…
Communicating with Latino Voters
While the medium is still the message, in the 2016 elections, language is quickly becoming part of the message too. A great example of candidates’ efforts to communicate its message is Tim Kaine’s first speech as Hillary Clinton’s running mate, partly in the language of…
The CEV of CSR: Making the Most of Corporate Social Responsibility Campaigns
“Doing well by doing good” is the common corporate social responsibility (CSR) cliché meant to describe successful businesses participating in community outreach and giving back meaningfully. In today’s business climate, consumers and organizations seek to connect with corporations that champion good causes and operate responsibly….
Best San Francisco Restaurant Recommendations
Coming to San Francisco for business or pleasure? We have a restaurant mecca here. As a public relations pro, particularly one who works in the food, wine, beverage space, and recommending restaurants here to clients and colleagues from all over the world, I am asked…
Striking the right note with consumers through music streaming platforms
Brands are beginning to experiment with music streaming platforms as an alternative social media tool. Platforms like Spotify and SoundCloud present fertile grounds for reaching audiences and communicating brand identity in creative ways. For consumer lifestyle brands, these platforms can be an especially effective tool…