The First 48 Minutes of a PR Crisis
When faced with a crisis situation, what’s your immediate reaction – fight, flee or freeze? The correct answer? None of the above. As specialists in crisis communications, we are often called upon to help at the eleventh hour – or later. We see a full…
Fineman PR gains new clients in architectural design, wine and education
Fineman PR has added three new clients: Habitat Horticulture, Materra | Cunat Family Vineyards and Antioch University Santa Barbara. Operating at the intersection of design, architecture and horticulture, San Francisco-based Habitat Horticulture creates living walls for commercial and residential projects. The company has installed artistic,…
CSR Campaigns Are A Powerful Tool In Latino Communications
The following is an excerpt from MediaPost’s Engage:Hispanics blog, where our very own Raquel Cruzado of published a guest blog on March 1, 2016: Latinos are quickly becoming a powerful economic force, so tailoring messaging to them should be a key marketing strategy for companies…
Behind the Headlines with Travis Taylor
The road to successful PR isn’t straight. So how can you best navigate the bumps and curves that will threaten to trip you up along the way? The key is to break through the noise and stand out by doing something noteworthy. Here, Travis Taylor,…
Innovation Shines Through at Levi’s Stadium
Working on location is one of the best parts of media relations. Especially when it’s this location. Stepping foot into an empty Levi’s Stadium is like that moment when you arrive at the top of a roller-coaster before the impending drop: exhilarating. Our client, HNTB…
8 Crisis and Reputation Lessons From Benjamin Franklin
With the rapid growth of technology, social activism and increased transparency, brands face risks like never before. Given evolving circumstances, we are told we must change and adapt to the times. Well, yes and no. There are values that are timeless. To wit, the wisdom…
Real Estate Icon John Cushman Puts 750-Acre Zaca Mesa up for Sale After 40 Years
Winery Known as Santa Barbara Region’s Earliest Syrah Producer Commercial real estate icon John Cushman today announced that his Zaca Mesa winery, vineyard and surrounding ranch are for sale. The longtime owner of one of Santa Barbara’s most magnificent, largely undeveloped properties, consisting of 750…
Video: Get your ship together in a crisis
Don’t want to get caught with your pants down in a crisis? Fineman PR developed an animated video to demonstrate an easy way to remember the basic communications principles that will guide you through a crisis response. We call it PANTCHEK. Each letter represents a…
Fineman PR expands senior leadership team
Fineman PR, a top public relations firm in San Francisco, today promoted two company executives to senior leadership positions: Karmina Zafiro to vice president and Serene Buckley to senior director of content strategy. “We’ve built a winning culture that allows us to promote from within,…
Creating a compelling brand story for your wine
In today’s increasingly fragmented wine marketplace, a compelling story that draws consumers to your brand can be the deciding factor that determines whether they choose to pop your cork. Matt Kramer’s recent Wine Spectator feature, “Drinking the Story,” surmises that a compelling story “adds a…