PR lessons from the campaign trail
As you work to gain your “cherry on top” media placements before the end of the year and put the finishing touches on your 2015 plans, be thankful you’re not in politics. Political campaigns are operating at maximum capacity, squeezing every drop out of their…
Millennials Continue to Drive Change in the Wine Business
It’s the “M” word wineries need to continue caring about. Not Merlot or Muscato, but Millennial. The importance of the so-called Millennial Generation to the U.S. wine industry is no secret. The 62 million Millennials of legal drinking age in the U.S. represent a vast…
A “Running” Theme – Love and The San Francisco Marathon
A “running” theme you may have noticed about Fineman PR is our unadulterated love of San Francisco.[1] As a company that has done business here for 25 years now, our affection for this city – its community of disruptors and innovators; its sports teams and…
Mining “Shareable Gold”
In the age of information overload where everything is available and shareable at the altar of your computer, almost nothing seems new. “Word of mouth” has expanded to “word of click,” where a post can be shared by thousands of people in a matter of…
San Francisco Marathon Pays Tribute to Boston
Today marks the one-year anniversary since the tragedy and horror of the Boston Marathon bombing. Fineman PR client, The San Francisco Marathon, hosted a four-mile run to show solidarity and support for the Boston Marathon. Nearly 250 runners participated and represented the indomitable spirit of…
What you should know about communicating education to Latinos
This month, Latinos in California will surpass the population of non-Latino Caucasians and will make Latinos the largest ethnic group in the state. The growth of the Latino population is not just limited to California, it is nationwide. As this population grows, it becomes even more vital…
Waiting is the Hardest Part: Gathering Information in a Crisis
The official confirmation just hours ago that Flight 370 landed in the Indian Ocean brought to a numbing end the extended initial information gathering period that had so many people worldwide clinging to new developments daily. Many of us held out hope for a miraculous…
Under Armour finds light at the end of an icy tunnel
A recent turn of events for Under Armour has once again shown us that with good communication and honesty, brands have the ability to bounce back from a crisis situation with their reputation intact. During the 2014 Winter Olympics held in Sochi, the U.S. male…
Brand PR Earning Olympic Gold
The Olympic Games are once again top-of-mind, trending on Twitter and filling our DVR libraries, as the Games bring the best athletes together for high-level competition on an international stage. The same can be said for the best brand marketing campaigns, as every four years those…
Why I should center myself before tweeting
You have probably already heard of Justine Sacco, the former public relations executive for IAC, the parent company of websites such as Match.com, OkCupid and About.com, who was sacked from her position for a blithely insensitive tweet she made right before boarding a plane for Africa…