Branding “Brand PR”
Public relations is changing radically and becoming more dynamic. As social media strategy and content marketing are rapidly informing and influencing corporate communication practice, visual storytelling is increasingly dominant as a means of conveying brand meaning to all audiences. More and more, direct-to-consumer and traditional…
Stay ahead of the curve, reach Latinos now
Hispanics, now the nation’s second-largest population group, will become the country’s largest ethnic group by 2044 and grow 57 percent by 2050, reports the Pew Hispanic Research Center. At present, one in six Americans (16.4 percent of the population) is Hispanic, representing a $1.3 trillion…
Cheering for those who are trying to make a difference
Turn on the TV, flip through the pages of your favorite newspaper, go to any major news website and it’ll be surprising, after seeing again and again how pervasive is the problem of poverty and inequality, if you’re not discouraged. Isn’t there anything, you must…
LeBron’s Sad Mirror Photo Instructive for Businesses
First there was “the dress.” Then came the “llama drama.” Now we have sad LeBron. The ever-content-hungry Internet spares no one, but businesses would be wise to pay attention to the larger story arc of brands that play out on social media and how consumers,…
Navigating a crisis when it doesn’t just “go away”
“Make it go away….” Dreaded legal action, labor or community unrest, product recalls, environmental challenges, corporate scandal, personal scandal, rogue employees, activist attacks, regulatory enforcement, acts of God are just a small sampling of the crises facing brands in the public eye. The initial instinct…
PR 101
It is quite natural to get caught up in day-to-day work, meetings, client directives, crises and creative initiatives, but I want to make sure my agency sees the forest for the trees, especially considering the recent addition and promotion of several staff members. As a…
Retailers’ Biggest Blunders
Even our most beloved brands are not immune to the occasional offensive gesture. We have all witnessed an otherwise admirable CEO haphazardly Tweet an unflattering remark or a clothing company let a racially-insensitive comment slip through the cracks and land on the shelves. We are especially familiar…
Four Lessons Brands Should Learn From Political Cartoons
Because social media increasingly depends on visual storytelling, brands must create content that is not only effective, but tempting to share. To do this, brands need look no further than to the past: political cartoons have been telling complex and powerful stories visually for hundreds…
Social Media – Bringing Brands and Millennials Together
A survey conducted by Radius Global Marketing shows key differences in the shopping habits, preferences and influencing habits of millennials (age 18-32) as contrasted with baby boomers (49-67). As a means of obtaining information, word-of-mouth is king for millennials, while baby boomers prefer advertising. Since…