Fineman PR adds two new clients
Fineman PR today announced the addition of HealthRIGHT 360 and Renteria Wines as new clients. HealthRIGHT 360, headquartered in San Francisco, appointed Fineman PR to expand the community health care provider’s profile in California and increase its recognition nationally. With its beginnings in the “cultural…
How to talk about product recalls
Products are recalled every day. Recalls vary in scale and severity with differing degrees of impact – to both the producer and its audiences. Fineman PR has successfully navigated product recalls across many industries and categories. In our experience, no matter what a company is…
PR jargon to be kept behind closed doors
Secret handshakes have gone the way of AOL email addresses (sorry, “Top Gun” fans), but there is still a surefire way to gain acceptance with a group of insiders: Speak in jargon. Every profession has its own lingo based on a common understanding of terms…
The Four Cs of Successful Event PR
The Fineman PR team woke up before the crack of dawn on Sunday for the 38th annual San Francisco Marathon. If you’ve never experienced it, it is a spectacular race that embodies the soul of the city in every way – from its landmark-studded course…
Is Snapchat right for your brand?
No one should be surprised that millennials are considerably more engaged with digital technology and social media than previous generations. In fact, marketers are spending more time and energy than ever targeting this audience with Facebook, Twitter, Instagram and YouTube. But how many brands are…
Brands Trending Toward Transparency
In Dave Eggers’ novel The Circle, a college graduate joins a powerful technology company and quickly climbs up the corporate ladder. Enjoying perks common to many Silicon Valley technology companies, she finds the job a dream come true. But as the company keeps innovating without…
You’re Trumped: Campaign Lessons for Brands’ Outreach to Latinos
With the 2016 general election still over a year away, we are already seeing strong evidence of Latino influence. The now-infamous remarks that Donald Trump, in announcing his candidacy, made about Mexican immigrants prompted Univision and NBCUniversal, long-time partners of Trump’s Miss Universe pageant and…
Reddit, does your brand get it?
Whether or not you’ve ventured into the world of reddit, you’ve almost certainly heard about it. With an online community of over 174 million people, it’s a powerful culture influencer. Reddit is a social network and news website where anonymous users, or “redditors,” can subscribe…
Helping a multicultural workforce feel valued
As the U.S. population becomes more diverse, if internal communications are to remain relevant to employees, traditional strategies will have to be developed in a manner that effectively communicates with the increasingly multicultural workforce of the hospitality industry. Currently, there are many minority groups contributing…
Time to Get Innovative – Time to Get Social
We all know people who choose not to spend time on social media because they just don’t see the point. Companies, too, may view social media as irrelevant to marketing their brand. However, naysayers should take a closer look at why social media present so…