Dunkin’ Donuts is world famous for its freshly brewed
coffee and wide selection of food offerings but, surprisingly, it had no
presence in the Bay Area. In 2016, the brand was planning to open a series of
restaurants in the Bay Area and wanted to generate widespread excitement and
buzz for its Northern California debut. Fineman PR continues to promote Dunkin’
as it expands further in Northern California.
Our Approach
- Promote the grand opening of each new Dunkin’
Donuts restaurant in the Bay Area
- Introduce Dunkin’ Donuts to Bay Area residents,
influencers and local media
- Position each restaurant as a partner to the
community it serves
- Organized grand opening events with
ribbon-cutting ceremonies featuring mayors, city council members, and local
dignitaries to welcome the brand to each community. Grand openings also
included check presentations with a donation to a local nonprofit, giveaways
for attendees, music, and an appearance by Dunkin’s mascot, Cuppy.
- Managed Dunkin’ Donuts’ Northern California
social media presence across Facebook and Twitter, sharing updates on new
openings, menu items, and programs to help spread the word and engage with
locals.
- Maintained buzz year-round through pitching and
promoting national initiatives, including Free Donut Friday, Freeze the Day
with $1K, National Coffee Day and, of course, National Donut Day.
WHAT
WE ACHIEVED
- Managed nine
plus grand opening events all of which have been welcomed with long
lines of fans.
- Events have garnered more than tens of millions of impressions from top Bay
Area media: local TV and radio stations (e.g., KTVU, KPIX, KCBS, KGO);
online outlets (e.g., SF Chronicle, East Bay Times, EaterSF, 7×7) and posts by regional social media influencers.
We continue to work with Dunkin’ Donuts as they expand their presence across
Northern California.
