OUR APPROACH
Fineman PR has been involved in
the health sector through our partnership with HealthRIGHT 360 for many years,
giving us ample knowledge of the sensitivities and opportunities that come
along with working in healthcare within the San Francisco Bay Area. When the
organization tasked us with increasing their reputation and brand awareness for
offering healthcare in San Francisco to low income patients leading up to a new
Integrated Health Campus opening, we knew we would need to craft a plan that
was reflective of HealthRIGHT 360’s values of providing compassionate,
integrated care for all people in need.
We developed a program that would keep all
internal and external audiences apprised of any changes/upgrades during the
move to the newly renovated facility and developed the messaging platform with
materials specific to both audiences. Working holistically, we kept all the
stakeholders informed and up to date while continuing to raise the CEO’s
visibility and strengthen her position as a thought leader through targeted
media opportunities.
WHAT
WE ACHIEVED
- From subject-matter expert interviews and
op-eds to in-studio TV appearances and more, Fineman PR continually elevated
HealthRIGHT 360’s brand in San Francisco and throughout California
- Coverage included the San Francisco Chronicle,
Capitol Morning Report and Hoodline as well as frequent mentions in
client-targeted Bay Area broadcast outlets.
