Is Snapchat right for your brand?
No one should be surprised that millennials are considerably more engaged with digital technology and social media than previous generations….
Brands Trending Toward Transparency
In Dave Eggers’ novel The Circle, a college graduate joins a powerful technology company and quickly climbs up the corporate…
Reddit, does your brand get it?
Whether or not you’ve ventured into the world of reddit, you’ve almost certainly heard about it. With an online community…
Helping a multicultural workforce feel valued
As the U.S. population becomes more diverse, if internal communications are to remain relevant to employees, traditional strategies will have…
Branding “Brand PR”
Public relations is changing radically and becoming more dynamic. As social media strategy and content marketing are rapidly informing and…
Stay ahead of the curve, reach Latinos now
Hispanics, now the nation’s second-largest population group, will become the country’s largest ethnic group by 2044 and grow 57 percent…
Cheering for those who are trying to make a difference
Turn on the TV, flip through the pages of your favorite newspaper, go to any major news website and it’ll…
LeBron’s Sad Mirror Photo Instructive for Businesses
First there was “the dress.” Then came the “llama drama.” Now we have sad LeBron. The ever-content-hungry Internet spares no…
Navigating a crisis when it doesn’t just “go away”
“Make it go away….” Dreaded legal action, labor or community unrest, product recalls, environmental challenges, corporate scandal, personal scandal, rogue…
PR 101
It is quite natural to get caught up in day-to-day work, meetings, client directives, crises and creative initiatives, but I…