Spread Good Cheer By Engaging Your Fans This Holiday Season
While Cyber Monday is behind us, holiday posts boasting gift ideas and deals continue to clog consumers’ newsfeeds. How do…
JP Morgan Pulls the Plug on Campaign After Hashtag Hijack
We all know social media is a powerful tool companies use to engage consumers, but each campaign has the potential…
Our Fearless Leader – From Hippie to Warrior
To survive in the PR agency business for 25 years – especially as a boutique firm in the San Francisco Bay Area – you have to be good, get great results and make a winning impression.
New networks are now going after Generation Y Latinos
Fusion, a new television venture by ABC and Spanish-language broadcaster Univision, will be launching this October.
Wine PR insights from our resident wine expert
Brand building and brand loyalty are challenges most businesses face and this is especially true in the wine industry.
Why Media Training Matters for Even the Most Seasoned Executive
For senior-level professionals tasked with the important role of company spokesperson, your job just got harder and media training is an important tool to ensure your spokesperson presents him/herself with prepared and practiced messages.
In Crisis PR, the Best Defense Isn’t (Always) a Good Offense
“The best defense is a good offense.” This approach is often recommended for everything from sports to litigation to political…
Crisis Planning for the Business of Summer Excursions and Group Travel
Ah, summer … time for vacation, camps, road trips and adventure in the great outdoors.
Two Tongs Make a Right! Tips to Avoid a Summertime Grilling Fail
This Fourth of July, before you light up the grill, it is important to remember safe food practices and the often overlooked simple steps that can make a big difference in preventing a food safety slip.
Don’t Get “Deened” – Crisis-proof Your Brand When Things are Not Smooth as Butter
Even the most popular brands are susceptible to crumbling under the immense pressure of a crisis. The mass exodus of…