Food PR Requires A Fresh, Varied Approach
Food PR- The depth of public discourse about food these days is extraordinary. More »
Standing Apart From the Crowd
I was caught ridiculously off guard during a recent new business client presentation. The potential client asked what three qualities…
Think your brand isn’t relevant to the Latino community? Think again.
Marketing to the Latino Community – First Show You Care This article was written by Juan Lezama, director of Mosaico,…
Tricks of the Trade: 5 Tips to Throwing a Stellar PR Event
Stunts, conferences and parties go hand-in-hand with PR – to launch a new product, celebrate a company milestone or showcase…
PRSA Conference Wrap-Up: A Walk-Off Home Run — And Some Key Takeaways
It’s Day Three. Feels like many folks left early unless you’re judging by the still long lines at Starbucks in…
Tailoring Hispanic PR Campaigns
America’s population is rapidly changing, and candy companies must market their products accordingly in order to stay competitive and avoid…
Connecting with Mom Bloggers
We often read about “mom bloggers” in consumer public relations as if they’re some sort of foreign country. We’re told…
The Eyes Have It: Media Monitoring Tips
Monitoring media in today’s environment can be overwhelming to say the least. Despite countless news research tools, there still is…
Crisis Communications: When Silence Is Your Choice, You Should Still Be Prepared
In our crisis communications practice, our recommendations and our clients’ responses run the gamut from telling the story first before…
Graduates: D is for Delete!
Details, schmetails. Who cares about them these days? With all of the social media posts, texts, IMs and emails flying,…