Word of Mouth Marketing – It’s Not Just Verbal Anymore
Word-of-mouth referrals are like solid gold to marketing and communications professionals.
How My Mexican Dad Crushed the Can in favor of Vino
Can Mexicans be converted from beer to wine consumers? As a kid growing up I remember my dad coming home…
The Hispanic population is diversifying and changing – Marketers take note
Brown University issued a report, Hispanics in the United States: Not Only Mexicans, in March that provides insights into the…
You Don’t Do Social
Will the day come when presidential candidates are scrutinized by the content they shared as young people on social media?…
Way off the (Maker’s) Mark
The concept of this blog has been all over the map this past week, because, every time I seemed close…
Can you hear me now?
Remember that really annoying (but memorable) mobile phone ad where this guy makes his way into various locales testing his…
Infographic shows how Girl Scout cookies crumble
When one thinks of Girl Scout Cookies, a uniformed salesgirl and rich chocolate coating may come to mind; however, there…
Instagram: To Tag or Not To Tag
As PR professionals, we stay up on the hottest trends to help our clients connect with their key audiences, especially…
5 Tips for Meaningful PR Impressions. (Not the measurement kind)
When was the last time your team talked about “impressions” outside of the context of analytics? More »
A New Year: PR Resolutions, 2013 Consumer Trends and What Minority Report Tried to Tell Us
January is a time for new beginnings and, for many of us, a laundry list… More »