Making the Case for Social Media
“If you’re not on Twitter, you don’t exist,” commented one of my friends to another – a pretty bold statement,…
Part 2: Brand PR at Work
You’re Joe or Karen Consumer, and you’re in a supermarket shopping for dinner. You pick up a package of fresh…
Has Anyone Really Defined “Brand PR” and is it Still Viable? Well, Yes and Yes. (Part 1)
The use of the term “Brand PR” is now fairly widespread and part of the modern PR professional lexicon. But…
Pinterest Success = Channeling Your Inner Tween
At the height of my tween-hood, circa 1991, I had a poster of hunky, 90210 boy-next-door protagonist Jason Priestley plastered…
Five tips for promoting alcohol products to Hispanics
More drinkers to come: The percentage of drinking-age adults who are Hispanic is expected to grow from 16 percent in…
Here’s to the mom bloggers!
In honor of the upcoming Mother’s Day holiday, we at Fineman PR would like to take a moment to thank…
For Your (Everyone’s) Eyes Only
What do fine wines, James Bond, Wikipedia, venture capitalists, control freaks and online privacy have to do with each other?…
What is PR? Anyone? Anyone?
“Nice to meet you. So, what do you do?” “I work in PR,” I say … silence. “Public relations?” I…
Move over futbol and make room for football and basketball
If you have been to a West Coast NFL football game lately, you have seen that the fan base is…
Visual Branding – A Little Boost Can Go A Long Way
If a picture is worth a thousand words, than a well-branded, message-rich video segment can be priceless. While it’s true…