Turn Your Message into Share-Worthy Gold
The word viral has lately gone, well, viral. Every day a tweet, photo or video goes from having six hits…
Spread Good Cheer By Engaging Your Fans This Holiday Season
While Cyber Monday is behind us, holiday posts boasting gift ideas and deals continue to clog consumers’ newsfeeds. How do…
Batkid saves Gotham and steals our hearts on social media
It’s a crisp Friday morning, and Gotham City is under attack by The Penguin, who has abducted our beloved city…
Storytelling: What Pixar’s 22 Tips teach us about brand PR and content marketing
A couple years ago, former Pixar story artist Emma Coats (@lawnrocket) tweeted a series of “story basics” or guidelines she…
“What is Reddit?” Video Now Popular on Reddit and Five Reasons Brand Managers Should Care
If you’ve never really grasped Reddit, or how or why this social media site is one of the most powerful ones out there, let this You Tube video explain it.
Hungry Eyes: Using Social Media Monitoring for Crisis PR, Brand PR and Corporate Communications Strategies
It’s no secret that stupid and illegal social media activity can cost people their jobs. (The latest they-did-what?! examples feature…
#Content is King, and so is brevity. Can you define #PR in 140 characters?
How would you define PR in 140 characters or less?
Word of Mouth Marketing – It’s Not Just Verbal Anymore
Word-of-mouth referrals are like solid gold to marketing and communications professionals.
Google Shopping Express in San Francisco – confessions of a beta tester (infographic)
In public relations, it is our job – or perhaps calling – to be observant arbiters of emerging processes, especially…
#OMG! PR Reminders from a Sorority Girl
Let me tell you about Horrible PR, “twitter stupid” and the latest headache for both the University of Maryland and…