Just because it’s virtual doesn’t mean it’s not real
Several weeks ago, I attended a San Francisco Public Relations Round Table Lunch featuring Kit Yarrow as a guest speaker….
You Don’t Do Social
Will the day come when presidential candidates are scrutinized by the content they shared as young people on social media?…
Infographic shows how Girl Scout cookies crumble
When one thinks of Girl Scout Cookies, a uniformed salesgirl and rich chocolate coating may come to mind; however, there…
Instagram: To Tag or Not To Tag
As PR professionals, we stay up on the hottest trends to help our clients connect with their key audiences, especially…
A New Year: PR Resolutions, 2013 Consumer Trends and What Minority Report Tried to Tell Us
January is a time for new beginnings and, for many of us, a laundry list… More »
They don’t make ‘earned media’ like they used to
Your law firm has a PR director. Your PR firm has a marketing director. And your marketing firm has an…
Is an online media placement “ding, ding, ding–worthy?”
We have a tradition at Fineman PR to celebrate our media relations success – an old-fashioned retail bell that gets…
Connecting with Mom Bloggers
We often read about “mom bloggers” in consumer public relations as if they’re some sort of foreign country. We’re told…
Making the Case for Social Media
“If you’re not on Twitter, you don’t exist,” commented one of my friends to another – a pretty bold statement,…
Developing a social media strategy – it’s not just fun and games
What does a Social Media Manager do? Fineman PR manages the social media presence for several of our accounts. In…