A few members of our team took a crack at it. How would you define PR in 140 characters or less? Tweet at us, @FinemanPR, and let us know!

• Strategic communications connecting organizations to their key audiences
• Creating and managing goodwill for an organization’s products, services and/or values with ppl who can affect its present and future welfare
• #PR Getting your message across so effectively that your audience tells your story for you
• #PR: Strategic communications that build relationships between an organization and its key audiences
• Creating and maintaining relationships with key audiences through a variety of communications channels
• The methods and activities to establish and retain the favor of an organization’s stakeholders.
• #PR is engaging in creative, timely storytelling and a two-way conversation with audiences to reach organization objectives
• Not spin. Not puff. Credible, strategic communications connecting organizations with their audiences with the power to effect change
• Brand PR communicates the brand promise and creates such a value message for consumers that mitigating factors lose relevance.