How to talk about product recalls
Best Practices, Crisis Communications
Products are recalled every day. Recalls vary in scale and severity with differing degrees of impact – to both the producer and its audiences. Fineman PR has successfully navigated product recalls across many industries and categories. In our experience, no matter what a company is recalling and its reasons for doing so, audiences are primarily concerned about: health and safety, restitution, containment, investigation, regulation and resolution.
Download our infographic Crisis PR: Let’s Talk about Product Recalls