Making the Case for Social Media
“If you’re not on Twitter, you don’t exist,” commented one of my friends to another – a pretty bold statement,…
Part 2: Brand PR at Work
You’re Joe or Karen Consumer, and you’re in a supermarket shopping for dinner. You pick up a package of fresh…
Has Anyone Really Defined “Brand PR” and is it Still Viable? Well, Yes and Yes. (Part 1)
The use of the term “Brand PR” is now fairly widespread and part of the modern PR professional lexicon. But…
The Eyes Have It: Media Monitoring Tips
Monitoring media in today’s environment can be overwhelming to say the least. Despite countless news research tools, there still is…
Crisis Communications: When Silence Is Your Choice, You Should Still Be Prepared
In our crisis communications practice, our recommendations and our clients’ responses run the gamut from telling the story first before…
Pinterest Success = Channeling Your Inner Tween
At the height of my tween-hood, circa 1991, I had a poster of hunky, 90210 boy-next-door protagonist Jason Priestley plastered…
Graduates: D is for Delete!
Details, schmetails. Who cares about them these days? With all of the social media posts, texts, IMs and emails flying,…
Five tips for promoting alcohol products to Hispanics
More drinkers to come: The percentage of drinking-age adults who are Hispanic is expected to grow from 16 percent in…
Revolution Aside, I Just Want to Eat.
(Yes, I am Mom Enough to Say It.) Everyone is talking about food these days. If it’s not pink slime,…
Here’s to the mom bloggers!
In honor of the upcoming Mother’s Day holiday, we at Fineman PR would like to take a moment to thank…