6 Ways Nonprofits Can Overcome ‘Empathy Fatigue’
This has been a tough year. We’ve been flooded by news and images of refugees from the ongoing crisis in…
That’s What He Said: My Guide to Do, See, Shop and Be in San Francisco
I have spent the majority of my career observing, analyzing and applying brand-to-consumer messaging, strategy and communications; it is the…
Redefining “Outdoorsy”
My colleague Travis and I recently returned from the annual Wilderness Risk Management Conference (WRMC) in Salt Lake City. A…
Brand-Building for California’s ‘Green Rush’
California voters appear poised to unleash a “green rush” in the cannabis market. With the likely passage Nov. 8 of…
Quick Photography & Video Tips for PR Pros
You’re at a client event and your photographer is stuck in traffic; the broadcast media you were expecting have changed…
Mosaico PR Lands eHarmony Español
SAN FRANCISCO –– Mosaico (mosaico-pr.com) has been selected to launch eHarmony Español, eHarmony’s Spanish-language dating website for the U.S. Hispanic…
A Great American Communicator: Reflections on Bob Dylan’s Nobel Prize Win
History was made this week when Bob Dylan became the first musician to be awarded the Nobel Prize in Literature….
Giving Consumers a Reason to Celebrate
Today is National Coffee Day which has been transformed by coffee brands as a day to celebrate everyone’s favorite morning…
Before They Were Famous
Throughout my 19-year career in public relations, I’ve been fortunate enough to meet and work with some highly recognized and…
Communicating with Latino Voters
While the medium is still the message, in the 2016 elections, language is quickly becoming part of the message too….