Brands Trending Toward Transparency
In Dave Eggers’ novel The Circle, a college graduate joins a powerful technology company and quickly climbs up the corporate…
You’re Trumped: Campaign Lessons for Brands’ Outreach to Latinos
With the 2016 general election still over a year away, we are already seeing strong evidence of Latino influence. The…
Reddit, does your brand get it?
Whether or not you’ve ventured into the world of reddit, you’ve almost certainly heard about it. With an online community…
Helping a multicultural workforce feel valued
As the U.S. population becomes more diverse, if internal communications are to remain relevant to employees, traditional strategies will have…
Time to Get Innovative – Time to Get Social
We all know people who choose not to spend time on social media because they just don’t see the point….
Branding “Brand PR”
Public relations is changing radically and becoming more dynamic. As social media strategy and content marketing are rapidly informing and…
Stay ahead of the curve, reach Latinos now
Hispanics, now the nation’s second-largest population group, will become the country’s largest ethnic group by 2044 and grow 57 percent…
Cheering for those who are trying to make a difference
Turn on the TV, flip through the pages of your favorite newspaper, go to any major news website and it’ll…
LeBron’s Sad Mirror Photo Instructive for Businesses
First there was “the dress.” Then came the “llama drama.” Now we have sad LeBron. The ever-content-hungry Internet spares no…
2014 Agency Year in Review; Biggest Year in Agency History
This past year marked a terrific 25th anniversary for Fineman PR. It was our biggest year ever in terms of…