Fineman PR State-Of-The-Agency, 2017
This past year at Fineman PR was marked by the onboarding of new and diverse clients and partnerships. Our…
As Food Goes Global and High Tech, U.S. Brands Boost Authenticity
Today’s U.S. food and beverage brands have the world at their fingertips when it comes to product sourcing, consumer reach…
Put the Popcorn Away, Today’s Media War Means Good PR Matters
To say this has been a rough week for U.S. media would be a blatant understatement. From the resignation of…
4 Myths About Wine Marketing Every Consumer Should Know
As we head into summer and begin thinking about buying wines for outdoor entertaining, let’s take a look at a…
Brand Identity in the Age of Social Media
I had the opportunity at a recent academic conference to present my research on the influence of social media. I…
Good PR: Know When You Can’t Lean on Corporate Policy
First, it was the leggings. Now, United Airlines faces the far more troubling charge of passenger abuse after the horrific video…
Fineman Opines on Crises in the Washington Post
Because of our high profile crisis communications work, reporters looking for insight into complex organizational or reputation issues sometimes call…
Unseen risk: troubleshooting a crisis plan
Let’s face it: your crisis communications plan is inadequate. Sure, you have a document gathering dust on a bookshelf or…
Brand-Building for California’s ‘Green Rush’
California voters appear poised to unleash a “green rush” in the cannabis market. With the likely passage Nov. 8 of…
Striking the right note with consumers through music streaming platforms
Brands are beginning to experiment with music streaming platforms as an alternative social media tool. Platforms like Spotify and SoundCloud…