Fineman PR expands senior leadership team
Fineman PR, a top public relations firm in San Francisco, today promoted two company executives to senior leadership positions: Karmina…
Creating a compelling brand story for your wine
In today’s increasingly fragmented wine marketplace, a compelling story that draws consumers to your brand can be the deciding factor…
Is Snapchat right for your brand?
No one should be surprised that millennials are considerably more engaged with digital technology and social media than previous generations….
You’re Trumped: Campaign Lessons for Brands’ Outreach to Latinos
With the 2016 general election still over a year away, we are already seeing strong evidence of Latino influence. The…
Reddit, does your brand get it?
Whether or not you’ve ventured into the world of reddit, you’ve almost certainly heard about it. With an online community…
Helping a multicultural workforce feel valued
As the U.S. population becomes more diverse, if internal communications are to remain relevant to employees, traditional strategies will have…
Branding “Brand PR”
Public relations is changing radically and becoming more dynamic. As social media strategy and content marketing are rapidly informing and…
LeBron’s Sad Mirror Photo Instructive for Businesses
First there was “the dress.” Then came the “llama drama.” Now we have sad LeBron. The ever-content-hungry Internet spares no…
2014 Agency Year in Review; Biggest Year in Agency History
This past year marked a terrific 25th anniversary for Fineman PR. It was our biggest year ever in terms of…
Navigating a crisis when it doesn’t just “go away”
“Make it go away….” Dreaded legal action, labor or community unrest, product recalls, environmental challenges, corporate scandal, personal scandal, rogue…