Batkid saves Gotham and steals our hearts on social media
It’s a crisp Friday morning, and Gotham City is under attack by The Penguin, who has abducted our beloved city…
JP Morgan Pulls the Plug on Campaign After Hashtag Hijack
We all know social media is a powerful tool companies use to engage consumers, but each campaign has the potential…
Our Fearless Leader – From Hippie to Warrior
To survive in the PR agency business for 25 years – especially as a boutique firm in the San Francisco Bay Area – you have to be good, get great results and make a winning impression.
“What is Reddit?” Video Now Popular on Reddit and Five Reasons Brand Managers Should Care
If you’ve never really grasped Reddit, or how or why this social media site is one of the most powerful ones out there, let this You Tube video explain it.
A Brand (PR) Apart
So many public relations agencies and other marketing-related groups emphasize their prowess in helping clients build their brands, Fineman PR among them with its time-tested “Brand PR” approach.
Brand PR roadshow. What’s the impact for brands when a PR agency steps behind the wheel?
The roadshow (or whistle-stop tour) is a tried and true tactic for Brand PR.
Hungry Eyes: Using Social Media Monitoring for Crisis PR, Brand PR and Corporate Communications Strategies
It’s no secret that stupid and illegal social media activity can cost people their jobs. (The latest they-did-what?! examples feature…
Wine PR insights from our resident wine expert
Brand building and brand loyalty are challenges most businesses face and this is especially true in the wine industry.
S’more Consumer PR – Lesson in Glamping
Glamping. It’s a word that has been embraced with as much vigor this year as Robin Thicke’s “Blurred Lines.” While this trendy term may be jargon-jar worthy, the word represents a new breed of consumer demand that isn’t going away.
In Crisis PR, the Best Defense Isn’t (Always) a Good Offense
“The best defense is a good offense.” This approach is often recommended for everything from sports to litigation to political…