#Content is King, and so is brevity. Can you define #PR in 140 characters?
How would you define PR in 140 characters or less?
Crisis Planning for the Business of Summer Excursions and Group Travel
Ah, summer … time for vacation, camps, road trips and adventure in the great outdoors.
Don’t Get “Deened” – Crisis-proof Your Brand When Things are Not Smooth as Butter
Even the most popular brands are susceptible to crumbling under the immense pressure of a crisis. The mass exodus of…
Cardinal Rules of Crisis Communication in the wake of the Paula Deen Today Show interview
Address those who may have been hurt or offended. Acknowledge the hurt you may have caused. Don’t defend the indefensible…
Word of Mouth Marketing – It’s Not Just Verbal Anymore
Word-of-mouth referrals are like solid gold to marketing and communications professionals.
Breaking up with your cell phone
Happy hour with colleagues should be about weekend plans and stories recapping the past week, but all too often, chit-chatting can turn to dead silence in no time because everyone is on their smartphones.
Standing Apart From the Crowd
I was caught ridiculously off guard during a recent new business client presentation. The potential client asked what three qualities…
Part 2: Brand PR at Work
You’re Joe or Karen Consumer, and you’re in a supermarket shopping for dinner. You pick up a package of fresh…
Has Anyone Really Defined “Brand PR” and is it Still Viable? Well, Yes and Yes. (Part 1)
The use of the term “Brand PR” is now fairly widespread and part of the modern PR professional lexicon. But…
For Your (Everyone’s) Eyes Only
What do fine wines, James Bond, Wikipedia, venture capitalists, control freaks and online privacy have to do with each other?…