PR lessons from the campaign trail
As you work to gain your “cherry on top” media placements before the end of the year and put the…
A “Running” Theme – Love and The San Francisco Marathon
A “running” theme you may have noticed about Fineman PR is our unadulterated love of San Francisco.[1] As a company…
In Crisis PR, the Best Defense Isn’t (Always) a Good Offense
“The best defense is a good offense.” This approach is often recommended for everything from sports to litigation to political…
Crisis Planning for the Business of Summer Excursions and Group Travel
Ah, summer … time for vacation, camps, road trips and adventure in the great outdoors.
Don’t Get “Deened” – Crisis-proof Your Brand When Things are Not Smooth as Butter
Even the most popular brands are susceptible to crumbling under the immense pressure of a crisis. The mass exodus of…
Cardinal Rules of Crisis Communication in the wake of the Paula Deen Today Show interview
Address those who may have been hurt or offended. Acknowledge the hurt you may have caused. Don’t defend the indefensible…
Breaking up with your cell phone
Happy hour with colleagues should be about weekend plans and stories recapping the past week, but all too often, chit-chatting can turn to dead silence in no time because everyone is on their smartphones.
Standing Apart From the Crowd
I was caught ridiculously off guard during a recent new business client presentation. The potential client asked what three qualities…
Think your brand isn’t relevant to the Latino community? Think again.
Marketing to the Latino Community – First Show You Care This article was written by Juan Lezama, director of Mosaico,…
For Your (Everyone’s) Eyes Only
What do fine wines, James Bond, Wikipedia, venture capitalists, control freaks and online privacy have to do with each other?…