Four Lessons Brands Should Learn From Political Cartoons
Because social media increasingly depends on visual storytelling, brands must create content that is not only effective, but tempting to…
PR lessons from the campaign trail
As you work to gain your “cherry on top” media placements before the end of the year and put the…
A “Running” Theme – Love and The San Francisco Marathon
A “running” theme you may have noticed about Fineman PR is our unadulterated love of San Francisco.[1] As a company…
Under Armour finds light at the end of an icy tunnel
A recent turn of events for Under Armour has once again shown us that with good communication and honesty, brands…
New networks are now going after Generation Y Latinos
Fusion, a new television venture by ABC and Spanish-language broadcaster Univision, will be launching this October.
Brand PR roadshow. What’s the impact for brands when a PR agency steps behind the wheel?
The roadshow (or whistle-stop tour) is a tried and true tactic for Brand PR.
S’more Consumer PR – Lesson in Glamping
Glamping. It’s a word that has been embraced with as much vigor this year as Robin Thicke’s “Blurred Lines.” While this trendy term may be jargon-jar worthy, the word represents a new breed of consumer demand that isn’t going away.
Pandora’s box May Be Open For Spotify
Nearly all of us here at the office listen to music on Spotify throughout the day. A few of us are premium members, and those who aren’t, likely will be.
In Crisis PR, the Best Defense Isn’t (Always) a Good Offense
“The best defense is a good offense.” This approach is often recommended for everything from sports to litigation to political…
Crisis Planning for the Business of Summer Excursions and Group Travel
Ah, summer … time for vacation, camps, road trips and adventure in the great outdoors.