Brand Identity in the Age of Social Media
I had the opportunity at a recent academic conference to present my research on the influence of social media. I…
State of the Agency 2016
Our client base in 2016 was an energizing mix, with our team deftly handling everything from circus hi-jinks to launching…
Good PR: Know When You Can’t Lean on Corporate Policy
First, it was the leggings. Now, United Airlines faces the far more troubling charge of passenger abuse after the horrific video…
Fineman Opines on Crises in the Washington Post
Because of our high profile crisis communications work, reporters looking for insight into complex organizational or reputation issues sometimes call…
Our Brash New World: Do Traditional Communications Rules Still Apply?
As of this week, the Los Angeles Times is the latest high profile media outlet to examine the communications approach…
How IPREX educates, elevates and empowers Fineman PR
I recently joined representatives from 17 public relations agencies from around the world at a global leadership conference in Paris….
Preparing for the Future of PR
I was recently privileged to receive an invitation from the Native Society to be profiled among its list of nationwide…
Unseen risk: troubleshooting a crisis plan
Let’s face it: your crisis communications plan is inadequate. Sure, you have a document gathering dust on a bookshelf or…
Quick Photography & Video Tips for PR Pros
You’re at a client event and your photographer is stuck in traffic; the broadcast media you were expecting have changed…
Virtual Relationships to Public Realities
On Monday, the virtual reality (VR) company Oculus announced their “VR for Good” campaign. VR for Good aims to achieve…