JP Morgan Pulls the Plug on Campaign After Hashtag Hijack
We all know social media is a powerful tool companies use to engage consumers, but each campaign has the potential…
“What is Reddit?” Video Now Popular on Reddit and Five Reasons Brand Managers Should Care
If you’ve never really grasped Reddit, or how or why this social media site is one of the most powerful ones out there, let this You Tube video explain it.
Brand PR roadshow. What’s the impact for brands when a PR agency steps behind the wheel?
The roadshow (or whistle-stop tour) is a tried and true tactic for Brand PR.
Hungry Eyes: Using Social Media Monitoring for Crisis PR, Brand PR and Corporate Communications Strategies
It’s no secret that stupid and illegal social media activity can cost people their jobs. (The latest they-did-what?! examples feature…
In Crisis PR, the Best Defense Isn’t (Always) a Good Offense
“The best defense is a good offense.” This approach is often recommended for everything from sports to litigation to political…
#Content is King, and so is brevity. Can you define #PR in 140 characters?
How would you define PR in 140 characters or less?
Crisis Planning for the Business of Summer Excursions and Group Travel
Ah, summer … time for vacation, camps, road trips and adventure in the great outdoors.
Don’t Get “Deened” – Crisis-proof Your Brand When Things are Not Smooth as Butter
Even the most popular brands are susceptible to crumbling under the immense pressure of a crisis. The mass exodus of…
Cardinal Rules of Crisis Communication in the wake of the Paula Deen Today Show interview
Address those who may have been hurt or offended. Acknowledge the hurt you may have caused. Don’t defend the indefensible…
Luxury Wines Take Note: Social Media Activity Gains Among High Net Worth Consumers
Four Seasons, Ritz-Carlton, Rolex, Cartier, Rolls-Royce, Bentley and Gulfstream are some of the world’s most recognizable luxury brands.