LeBron’s Sad Mirror Photo Instructive for Businesses
First there was “the dress.” Then came the “llama drama.” Now we have sad LeBron. The ever-content-hungry Internet spares no…
Best Practices, Brand PR, Crisis Communications, Digital Marketing
Navigating a crisis when it doesn’t just “go away”
“Make it go away….” Dreaded legal action, labor or community unrest, product recalls, environmental challenges, corporate scandal, personal scandal, rogue…
In Crisis PR, the Best Defense Isn’t (Always) a Good Offense
“The best defense is a good offense.” This approach is often recommended for everything from sports to litigation to political…
Crisis Planning for the Business of Summer Excursions and Group Travel
Ah, summer … time for vacation, camps, road trips and adventure in the great outdoors.
Don’t Get “Deened” – Crisis-proof Your Brand When Things are Not Smooth as Butter
Even the most popular brands are susceptible to crumbling under the immense pressure of a crisis. The mass exodus of…
Cardinal Rules of Crisis Communication in the wake of the Paula Deen Today Show interview
Address those who may have been hurt or offended. Acknowledge the hurt you may have caused. Don’t defend the indefensible…