Brand Identity in the Age of Social Media
I had the opportunity at a recent academic conference to present my research on the influence of social media. I…
The 3 C’s – California, Cannabis and Communication
As the mother of a teenager, it’s impossible to escape the 420 innuendo that circulates en masse each April 20….
Good PR: Know When You Can’t Lean on Corporate Policy
First, it was the leggings. Now, United Airlines faces the far more troubling charge of passenger abuse after the horrific video…
Fineman Opines on Crises in the Washington Post
Because of our high profile crisis communications work, reporters looking for insight into complex organizational or reputation issues sometimes call…
Our Brash New World: Do Traditional Communications Rules Still Apply?
As of this week, the Los Angeles Times is the latest high profile media outlet to examine the communications approach…
Public Relations as Consciousness Raising
When people of a certain age hear the term “consciousness-raising,” what often comes to mind is Stewart Brand and The…
Preparing for the Future of PR
I was recently privileged to receive an invitation from the Native Society to be profiled among its list of nationwide…
Unseen risk: troubleshooting a crisis plan
Let’s face it: your crisis communications plan is inadequate. Sure, you have a document gathering dust on a bookshelf or…
6 Ways Nonprofits Can Overcome ‘Empathy Fatigue’
This has been a tough year. We’ve been flooded by news and images of refugees from the ongoing crisis in…
Brand-Building for California’s ‘Green Rush’
California voters appear poised to unleash a “green rush” in the cannabis market. With the likely passage Nov. 8 of…