Author: Heidi White

Surviving and Moving On

Today, as I sit somberly in the comfort of my office, I join millions of others in reflecting on and honoring those lost in the 9/11 attacks. However, last year on this day I was boarding a plane with more than a bit of trepidation….

Doing Well By Doing Good

At Fineman PR we have advocated for cause-related programming as a key component of our clients’ communication programs well before “CSR” became the buzz term of today. In the agency’s 25+ year history we have successfully developed and implemented programs ranging from collecting blankets and…

Gobble Gobble!

Happy Thanksgiving from Fineman PR! One of our agency’s favorite Thanksgiving moments: two years ago we took Foster Farms turkeys – Apple and Cider – to the White House. Apple received an official pardon from President Obama (and Cider, an unofficial one).

When Everyone Gets a Trophy, Nobody Wins

I had an “Aha!” moment on the sidelines of my nine-year-old son’s soccer tournament over the weekend. Alongside fellow parents, we watched with growing exasperation as the situation unfolded on the field. It wasn’t the fact that our team was losing; it was that they…