Virtual Relationships to Public Realities
On Monday, the virtual reality (VR) company Oculus announced their “VR for Good” campaign. VR for Good aims to achieve…
Value for Technology Companies that Target the Consumer – PR Lessons from the first tech bubble burst
Recently, a photo essay appeared in Business Insider about the “dot com” era. It brought back memories, and even déjà…
CSR Campaigns Are A Powerful Tool In Latino Communications
The following is an excerpt from MediaPost’s Engage:Hispanics blog, where our very own Raquel Cruzado of published a guest blog…
Behind the Headlines with Travis Taylor
The road to successful PR isn’t straight. So how can you best navigate the bumps and curves that will threaten…
8 Crisis and Reputation Lessons From Benjamin Franklin
With the rapid growth of technology, social activism and increased transparency, brands face risks like never before. Given evolving circumstances,…
Video: Get your ship together in a crisis
Don’t want to get caught with your pants down in a crisis? Fineman PR developed an animated video to demonstrate…
Creating a compelling brand story for your wine
In today’s increasingly fragmented wine marketplace, a compelling story that draws consumers to your brand can be the deciding factor…
How to talk about product recalls
Products are recalled every day. Recalls vary in scale and severity with differing degrees of impact – to both the…
PR jargon to be kept behind closed doors
Secret handshakes have gone the way of AOL email addresses (sorry, “Top Gun” fans), but there is still a surefire…
The Four Cs of Successful Event PR
The Fineman PR team woke up before the crack of dawn on Sunday for the 38th annual San Francisco Marathon….