Cardinal Rules of Crisis Communication in the wake of the Paula Deen Today Show interview
Address those who may have been hurt or offended. Acknowledge the hurt you may have caused. Don’t defend the indefensible…
When it’s Time for Straight Talk
In a society where it is popular to give everyone a trophy, straight talk is not often welcomed nor appreciated.
Breaking up with your cell phone
Happy hour with colleagues should be about weekend plans and stories recapping the past week, but all too often, chit-chatting can turn to dead silence in no time because everyone is on their smartphones.
Lessons as a First Year PR Professional
A little over a year ago, I was fresh off the boat (plane) from Ohio, bound and determined to make…
#OMG! PR Reminders from a Sorority Girl
Let me tell you about Horrible PR, “twitter stupid” and the latest headache for both the University of Maryland and…
Just because it’s virtual doesn’t mean it’s not real
Several weeks ago, I attended a San Francisco Public Relations Round Table Lunch featuring Kit Yarrow as a guest speaker….
You Don’t Do Social
Will the day come when presidential candidates are scrutinized by the content they shared as young people on social media?…
Instagram: To Tag or Not To Tag
As PR professionals, we stay up on the hottest trends to help our clients connect with their key audiences, especially…
5 Tips for Meaningful PR Impressions. (Not the measurement kind)
When was the last time your team talked about “impressions” outside of the context of analytics? More »
Pre-crisis Analytics to Help a Brand Respond Effectively When the S*** Hits the Fan
No executive wants to be awakened at 3 a.m. with bad news and told that the company has gone to…