Quick Photography & Video Tips for PR Pros
You’re at a client event and your photographer is stuck in traffic; the broadcast media you were expecting have changed…
A Great American Communicator: Reflections on Bob Dylan’s Nobel Prize Win
History was made this week when Bob Dylan became the first musician to be awarded the Nobel Prize in Literature….
Giving Consumers a Reason to Celebrate
Today is National Coffee Day which has been transformed by coffee brands as a day to celebrate everyone’s favorite morning…
Striking the right note with consumers through music streaming platforms
Brands are beginning to experiment with music streaming platforms as an alternative social media tool. Platforms like Spotify and SoundCloud…
Three Reasons Why Fundraiser Galas Are Worth the Effort
I recently attended a fundraiser gala for HealthRIGHT 360, a pioneering nonprofit community health care provider and one of our…
Virtual Relationships to Public Realities
On Monday, the virtual reality (VR) company Oculus announced their “VR for Good” campaign. VR for Good aims to achieve…
Great Expectations and Unexpected Revelations at the New SFMOMA
5/26 Blog Update: Today, Fast Co. Design published a in-depth look at David Brenner’s process, including his influence on Silicon Valley…
Value for Technology Companies that Target the Consumer – PR Lessons from the first tech bubble burst
Recently, a photo essay appeared in Business Insider about the “dot com” era. It brought back memories, and even déjà…
Video: Get your ship together in a crisis
Don’t want to get caught with your pants down in a crisis? Fineman PR developed an animated video to demonstrate…
Creating a compelling brand story for your wine
In today’s increasingly fragmented wine marketplace, a compelling story that draws consumers to your brand can be the deciding factor…